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Now that Rick Santorum has suspended his campaign and the race is on between President Obama and Mitt Romney, an unprecedented media war has begun. We've seen big media battles before. But in money, in woman- and man-hours, and in technical and strategic sophistication, this will be the biggest ever. Especially in Pennsylvania and other swing states, you'll see television ads from both camps, and from the semianonymous political action committees that have become the coin of the 2012 realm.  Read more

Just weeks after touting a reorg that would set it on a new and profitable path, Best Buy has jettisoned its CEO of 28 years, Brian Dunn. Best Buy has been in trouble for a while and has not made enough strategic moves to improve its position, said Kenneth C. Wisnefski, founder and CEO of Webimax. "That is a reflection of the CEO and could shed light on the resignation."  Read more

I watched a great online marketing video last week hosted by a popular CEO.  He made excellent points throughout; yet, one message particularly hit home.  He voiced that the real problem with startups and young brands was not producing quality services and products; the real issue was marketing, gaining attention, informing people of your offered goods and services.

Most online shoppers have been there: You find a product you like online, you add it to the shopping cart and proceed to checkout . . . and then, at the last minute, you have second thoughts and close the window, telling yourself you'll sleep on it and come back later.  Read more

Blogging is a form of communication.  Offline, when a communicative process is not getting optimal results, a modification is in order.  For instance, if the reception of a cellular phone is bad, you'll move to get better service.  Blogging should experience the same trial-and-error processes.  Can you hear me now?  I've noticed a few wrongdoings with the blogosphere, committed by those writing, promoting, and commenting.  Consider the following wrongs and making modifications for the future.

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced that WebiMax [the company] has seen a major growth in overseas markets through Q1 of 2012. In particular, the company has successfully partnered with over 200% more clients in Asian and European markets.  Read more

It comes as little surprise that Amazon is stealing Wal-Mart’s discount thunder, says Kenneth Wisnefski, founder and CEO of Webimax, which develops online marketing strategies for retailers such as Aéropostale (ARO) and Sam's Club (WMT).  Read more

"This major change serves as a call-to-action for marketers to re-evaluate their on-site and brand message," Kenneth Wisnefski, founder and CEO of search engine optimization firm, WebiMax, said. "Google is calling this the 'next generation of search,' and appears to be placing more precedence on facts and direct answers."   Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced the online search industry has undertaken major changes in the past year and further indicates more changes are expected in the short-term.  Read more

In hopes of giving a boost to small businesses in need of capital, President Obama signed the bipartisan Jumpstart Our Business Startups (JOBS) Act into law today (April 5).  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced the online search industry has undertaken major changes in the past year and further indicates more changes are expected in the short-term.  Read more

Businesspeople, I see you out there, checking your personal emails, looking at your sister-in-law's vacation pictures on Facebook, and trying to figure out Instagram for your Android.  Basically, you have some time, spare time.  No, I don't want to hear the excuses, as if I was your personal trainer. But I am going to tell you to work!

But while requesting this information might be unusual among employers generally, Kenneth Wisnefski, social media expert and founder/CEO of WebiMax, said: “We see this very often, especially in public service work including teachers, police and government officials.”  Read more

I've shopped at second-hand shops since I was a teen.  Like most things, I did it then because it was cool.  I'm thirty-three and not so cool any longer but still dig novelty shops.  You can get some unique clothing items in such establishments.  I've gotten many compliments over the years while wearing $1.50 shirts; it's because the man makes the clothes (figuratively and literally); I find clothes (from any decade) befitting to Anthony's style.  But let's not get gender biased; the woman makes the clothes fit her style too.

Large companies often have the luxury of investing in their employees by offering to pay for graduate education programs. While that is not always an option for small business owners on tight budgets, there are ways to implement continuing education strategies that will keep a workforce happy and informed without eating into a company’s bottom line.  Read more

Batter up, April is here.  It's time for a new season of baseball.  Teams are well practiced, prepared, and have planned for success.  In theory, each team knows what it takes to succeed.  It's a matter of playing hard each game, maintaining positive momentum, and keeping cleats laced for the long haul.  There are little-to-no surprises to be had by management.  There are unfortunately the occasional slumps and trades; but, managers have all the tools at hand to compete.  In short, there's no crying in baseball; and, there should be no crying in branding, moving forward amidst the marketing season.

Recent reports that some businesses and government agencies are asking job applicants to share their personal login information for Facebook is driving a heated debate on online privacy. Online marketing expert Kenneth Wisnefski wrote in the Washington Post that the debate could lead to litigation brought by job seekers and possibly to legislation protecting job applicants’ privacy vis-à-vis social media.  Read more

Good Sunday to you, readers.   Let's get down to what happened online.

When it comes to cell phones, lower prices and competition among service providers transformed what was once a luxury for the privileged few to a necessity for the masses. They evolved from the expensive “car phone,” carried in bags, to today’s tiny-by-comparison smartphones, which are used for far more than making calls and sending text messages. Read more

The Mega Millions lottery jackpot has hit a record $500 million. Would you quit working if you won it?  If you have a job interview this week, that is hardly an idle question. The lottery, to be drawn Friday, is on a lot of people’s minds this week, and as a result hiring managers may pull out a doozy of an interview question.  Read more