About a week ago, Google rolled out their updated Penguin algorithm, Penguin 3.0, but it has been more than a year since they last launched their updated version. It is said that the Penguin 3.0 has affected about 1% of search queries. For those of you not aware, Penguin is an algorithm that identifies what Google considers to be “webspam.” In a sense, it acts as a penalty on any website taking part in spammy and unnatural SEO tactics both on and off the site. The end result of the algorithm reduces a sites visibility in the search results. This in return can be devastating for a business. Rankings for important keywords will decline and web traffic will drop off dramatically. If your site happens to be one of the victims of this update, it is essential to be proactive and analyze the situation.

Can you believe 2014 is almost over already? We've seen a lot of big things happen in SEO, and it appears that 2015 will be no different. What changes are on the horizon? Webimax's Senior Content Writer, Chris Hardwick, sat down with Director of Project Management, Chris Surovick, to pick his brain for a few minutes about the future of digital marketing.

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Ken Wisnefski was quoted in the International business times on why Netflix may not share their information on their ratings:

It’s been a week since Google’s Pierre Far announced the release of “a slow rollout of an improved Panda algorithm” so by now you might be feeling the bite if your site was relegated to the naughty list.

Could Ello unseat Facebook? That seems unlikely, said Kenneth Wisnefski, head of WebiMax, an advertising technology firm. But it taps into an undercurrent of dissatisfaction among some of its users. For them, Facebook "lost some of its cool factor," he said, though it is still ingrained in the daily lives of 829 million people.

Developers who are at the marketing stage of maximizing awareness for their products need to be familiar with app store optimization (ASO). Mobile device users typically resort to store searches first when looking for new apps of interest, and it should come as no surprise that 63 percent of new discoveries of mobile device applications are made through store browsing via keyword search.

Adjust content based on certain times. Changing the content on a website based on the time of day, week or even season can increase conversions as well. Consider replacing a phone number available to website visitors during business hours with a contact form when the business is closed. This will avoid missing out on potential customers who want to get in contact outside of business hours.

Ken Wisnefski spoke to China Daily reporter Zhang Yuwei about the impact e-commerce giant Alibaba's growth into American markets could have on American companies.

Apparently Penguin 3.0 is on the horizon, so site owners and webmasters across the internet are scrambling to secure their position in Google’s good graces. With details scant about when exactly it will go into effect, and what the change will ultimately target, you might be tempted to make sweeping changes to your link building approaches, or overreact and torch your existing link profile via massive disavow attempts, but as should be the case with all of these announcements, let’s review things rationally.  The hope is that you’re already employing good link earning methods, and that this announcement should just be an opportunity to reflect on current practices and possibly make them better. In this article, we’ll discuss the vital difference between building links and earning links, strategies for establishing your site’s long term value, and a few things that can make the entire effort easier.

As a powerful social media network with millions of users sharing virtual pins and boards, Pinterest provides a way for businesses to market themselves by connecting with those of similar likes or interests. Through community boards, businesses can reach out to potential customers to sell their products and services or connect with other social media users. To help you leverage Pinterest for your business, here are five ways to grow your Pinterest community:

Ken Wisnefski discusses the upcoming Initial Public Offering from Alibaba with Pete D'Arruda on the Financial Safari Radio Show.

This year marks the 25^th birthday of the World Wide Web and if you’re like the rest of the world, the internet now consumes more of your time than you’d like to admit.  We must assume that at least once during the last 25 years, you’ve undoubtedly landed on a 404 error page, and probably many dozens of times, even if you don’t recognize it by name. A 404 error page refers to the status code which signals a page that can’t be found. This error can be caused by a number of reasons, from temporarily-down sites to missing pages to simple human error when keying in a webpage, the causes are abundant.

Hear Ken Wisnefski discuss Chinese e-commerce giant Alibaba's upcoming IPO on Wharton business radio with host Dan Loney

According to Webimax founder and CEO Ken Wisnefski, who was named South Jersey Entrepreneur of the Year by Philadelphia Business Journal this past summer, the business will be seeking to add another 100 employees at its new office at the Ferry Terminal Building over the next year.

To e-commerce expert, Ken Wisnefski, the gradual addition of the buy button seems desperate. "While this new feature is intriguing, it's not likely to make a huge impact on the revenue of Twitter," Wisnefski said in a recent report.

Net marketing expert Ken Wisnefski suggests treading carefully because he expects Yahoo will remain revenue-challenged in its core business.