Facebook announced their Q2 earnings this evening at 5:00pm, New York time, via conference call with shareholders.  The social media firm was expected to announce earnings of $0.12 per share on revenues of $1.16 billion.  Facebook announced earnings of $0.12 per share on revenues of $1.18 billion which was in-line with analysts’ expectations, however their stock price is down more than 11 percent in after-hours trading.

You just launched a new site, began a new business venture.  You're confident in your product/service.  That's taken care of.  What's not is your brand's level of traffic and customer intrigue.  Something has to be done about that.  You've heard about the benefits of online marketing tactics, such as SEO and PPC (pay-per-click) services.  You're very interested, but would like to learn more.  Here's your chance.

How can parents stay one social medium ahead of their kids? Todd Bailey, vice president of marketing and digital strategy at WebiMax, talks with Alisa Parenti in Money, Markets and More.  Listen to the Live interview here

Kenneth Wisnefski catches up with Mark Crumpton on his daily show “The Bottom Line” to discuss Facebook’s Q2 report and gives insight as to the remainder of 2012 looks like for the social media company.  Watch the Live interview here

Link building strategies have come a long way since the early days of SEO and search algorithm updates such as Google's Panda and Penguin have made the process even more complex.  Formerly, link profiles existed merely to bolster the authority of pages within the SERPs.  However, the quality of those backlinks was not deemed to be nearly as important as quantity.  As the search engines have improved their functionality, quality and relevance have become crucial and certain link building strategies have been rendered obsolete.

Amid the controversy of Facebook’s IPO several months ago, there has been considerable debate on not just the viability of advertising on Facebook, but doing so across social media platforms. The potential was always there, but its sustainability for generating revenue over the long-term has yet to be fully proven.

If you're a website owner who's noticed your site's standings in the Google SERPs have dropped in the last 48 hours, then you'll likely already know who (or what) is to blame for it. Back on Tuesday, Google ran a data refresh for Panda which, according to the company's predictions, affected around 1% of its total index pages. In the time since the update, several notable SEO news networks have reported on the issue and begun asking the community about the extent of the damage.

For those of you who may have missed my recent appearance on FOX News to discuss Penn State's reputation management issues, I mentioned the value of social media and its role in their online identity.  In social media, in the SERPs and in the press, PSU faces a challenging road to re-establishing their brand.  While Penn State's focus at present may be short-term, their reputation crisis is not.  Reputation management should be thought of an ongoing investment that requires consistent monitoring and maintenance.

Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many.  From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.

With the torch just days from being lit, the Internet is ablaze with conversation: Is London really the first "social media games?" Are the IOC's social media policies too restrictive? Will Michael Phelps eclipse the career medal record?

Kenneth Wisnefski speaks with former N.Y. Governor David Patterson on the Penn State child abuse allegations.  Wisnefski digs deep in to the implications on the University and discusses their options from a reputation management stand point.  Listen to the Live interview here

Kenneth Wisnefski discusses with ESPN Radio the implications on Penn State and their reputation going forward.  Listen to the Live interview here

MOUNT LAUREL, NJ -- (July 24, 2012) – The egregious developments that have been unfolding in the Penn State scandal have all in society watching in great sympathy for the victims of the cases, but alongside these individuals and their struggle, is the fight for all those not responsible at the university that are now charged with rebuilding the school’s reputation as a quality institution.  Kenneth Wisnefski, founder and CEO of WebiMax announced “there is a dynamic shift in the way a brand-reputation is more susceptible in the digital world”, and furthermore declares “crisis communications techniques have made major strides in becoming a digital format.”

On September 26, 1960, millions of Americans across the nation turned on their television to watch the first-ever televised presidential debate between Senator John Kenny and Vice President Richard Nixon. The presidential candidates held four debates, in which each debate concentrated on different issues and the candidates provided their views on the issues and their solution. Referred to today as the "Great Debate," the televised debate significantly impacted American voters, influencing their opinion of the presidential candidates.

Todd Bailey, Vice President of Marketing and Digital Strategy at WebiMax discusses the important steps that needs to be taken by Penn State University in wake of the child abuse allegations.  Watch the Live interview here

“Sometimes businesses become one-dimensional. If they start to fall behind in one core area of their work, they lack the support beams to continue their success and hedge against challenges in other areas,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.com, an Internet marketing company. It’s an important lesson for entrepreneurs and business owners.  Read more

Marissa Mayer has been a larger player at Google through her 13 years there. She was the 20^th employee and has held different positions on her way to the top, from designer and engineer to product manager and VP of various projects. She has a focus on end-user design for various products and platforms, and that is being touted as her best strength and leading benefit for Yahoo in bringing her in to lead the company. There is growing sentiment that Mayer might just be the right person to not only navigate a struggling Yahoo but bring the right vision and guidance that could position Yahoo well within the changing landscape of the web, social, and mobile sectors.

The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision, marking a major victory for the Obama administration and greatly impacting small businesses.  Kenneth Wisnefski discusses the impact of the Affordable Care Act on small businesses.  Read more

Customer satisfaction has always been important regardless of product or service type, and even industry. We all instinctively know this, experience it as consumers ourselves, and try to deliver it for our own customers if applicable in your line of work. Now, it is a unique exercise in addressing customer satisfaction for social networking platforms because they are still very fresh and evolving in relation to what their purpose is and how consumers actually used them.

In recent months, Yahoo has endured major financial struggles and the company is currently undergoing restructuring efforts to streamline their business and return to profitability.  While many experts have offered their opinions on Yahoo's recovery attempts, the brand has yet to see any substantial improvement.  Of course, re-inventing the business model of an international, multi-million dollar corporation is not a rapid process.

We know the Houston area is receptive, given the success of Yao Ming. In addition, the inroads that were developed with Yao Ming in the international Asian market can carry over and impact Jeremy Lin’s brand recognition.  Read more

Nowadays that’s a big aspect, when marketers can look to some kind of metric to understand how beloved someone is by the public,” says Kenneth Wisnefski, a brand strategist and CEO of the Internet marketing company WebiMax.  Read more

Lin’s transition from New York to Houston will likely eliminate the ‘feel good story’ he projected now that he is set to make $25 million over the next 3 years,' Wisnefski says. 'The end of the short-lived Jeremy Lin era in New York will likely bring an end to “Linsanity” and impacts his brand.  Kenneth Wisnefski discusses the impact on Lin’s brand.  Read more

Today, I was sitting at my desk when I received a phone call from a "Blocked" number during my lunch break. Reluctantly, I answered it.

Twitter is instantaneous, it is engaging, it is fun…and organizations across sectors continue to find new and interesting ways to use it for all different kinds of purposes. From promotion to personal customer engagement, Twitter has become an essential tool, and we have written to great length about this development here on the blog.

Here's a hypothetical situation for you, small business owner/independent contractor. You've recently opened shop. Your ecommerce site is up and functioning. You're ready to start writing freelance articles for all the big players in your industry. The next thing you do is sign up for accounts with Twitter, Facebook, and Google +.

Saying that the internet is a big place is among the greatest understatements anyone can make. In our modern web-centric age, everyone is connected to each other and industries appear to grow overnight. Regardless of the service or product a business may offer, there's always going to be a number of other organizations out there getting in a company's way. When Google or Bing searches for an industry term bring back page after page of results of competitors, it's clearly time to begin reexamining your online marketing strategy.

Terms such as "domain authority" and "page authority" are part of the everyday vernacular in the Internet marketing industry, but what do they mean for online business owners?  As it pertains to visibility on the Web and greater revenue, they mean a lot.

Kenneth Wisnefski is the brand strategist and Founder/CEO of WebiMax, an international Internet marketing company. He thinks “the second phase of the Lin brand, moving beyond the feel-good and overnight-sensation notion,” should prove highly lucrative, never mind his change of address.  Read more

Kenneth Wisnefski, brand strategist and founder / CEO of WebiMax, noted that part of Lin’s charm was the backstory of a Harvard grad who was unwanted in the NBA and living on a teammate’s couch – then finding instant success.  Read more