WebiMax Blog

Google officially announced the Penguin update is one of over 500 annual updates to their search algorithm, however the problem is the amount of sites that were wrongfully flagged. Last year when the company released their Panda Update, over 40% of websites were wrongfully penalized. Read more

Google launched a major update to their search engine algorithm, titled the Penguin update on April 24th. The Penguin update targets websites and businesses that Google has identified as over-optimized and penalizes them for trying to trick their search algorithm and increase rankings. This update is predicted to impact 3% of all search queries.  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company launched PenguinWatch.com, a Google search engine update resource center.  Read more

While it's important to hire an SEO company that's committed to working for you, since the release of Google's new algorithm, Penguin, it's crucial more than ever that you select an SEO company that is following organic SEO practices.

MOUNT LAUREL, NJ-- (MAY 7, 2012)-- Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company launched PenguinWatch.com, a Google search engine update resource center.

In the world of online marketing, there's a particular crowd of internet users that have provided advertisers with quite the dilemma for years. While office-bound white collar workers and Generation Z teens are exceptionally active when it comes to interacting with web-based ads, it's been the mobile user market that has eluded many marketing firms for so long. According to a recent Pew Research study, an increasing number of people are interacting with news and media via a combination of mobile devices and home PCs or laptops. Despite this rising trend, the number of users that interact with ads on their smartphone or tablet PCs is still relatively low.

Since Google's initial deployment of the now-infamous Panda Update in February of 2011, the online marketing industry has undergone some substantial changes and made the SERPs more hospitable to white hat SEOs.  In all of its subsequent revisions, Panda was altered to further reduce the likelihood of low-quality content taking precedence over relevant pages in organic search results.  Panda had essentially made Google a more effective search engine, but when the Penguin Update was released in April; the intent was obvious: To make over-optimized pages a thing of the past.

The success with which "The Hunger Games" film harnessed social networks, en route to becoming 2012's biggest blockbuster, underscores a growing threat to billions of dollars in movie-advertising revenue on which broadcasters rely.  Read more

In social media, reach is of the utmost importance. With the various social media sites available, each site is competing with the next, aiming to gain the top spot on the popularity chart. Each site provides different features to captivate users and influence them to join that site. The latest social media site, Pinterest, has made great strides of its own.

Despite the immense popularity of social networks, often times many companies find that their social media listings only get visited by a handful of people on a regular basis. Every SEO company these days strongly recommends that its clients actively participate in media sharing on networks such as Facebook or Google+, but these agencies usually end up only getting mixed results themselves when performing social media campaigns. While one could try to chalk up this whole situation as being a consequence of market saturation, the fact remains that most faltering social media listings are a result of low audience capture.

New chapters in the case for social media marketing seem to be made on a monthly or even weekly basis. The medium has allowed for the close communication between businesses and their various audiences, including their valued customer base. Facebook revolutionized the business transition to social media, Twitter followed, and now the likes of Pinterest and Google+ are vying for their social relevance and value. Each brings a different element to the table as so they should, in order to differentiate themselves from one another and offer separate functionality. Talking to social media experts and search engine optimization consultants who integrate SEO and social media efforts into integrated campaigns, there are many valuable ways to engage with audiences in the social space. Now, the latest innovative use of social media is to use it not only to track what customers are saying about beloved discontinued products but also to ask what it is they want back - and then deliver on what they find out.

Google does pioneer many innovative features on the web from their Maps offerings down the line, and their Google Translation has been assisting users for six years now. But, it has been announced that Gmail users will be able to utilize an auto-translation feature to translate text to their language of choice from now on. The email feature uses technology pioneered for the Google Translation service that has been continuously refined through the years. These two features are an example of how Google uses its search technologies to advance other areas of service. Google Translate accesses hundreds of millions of human translated documents online and looks for patterns to make highly educated guesses regarding the nature of the content to be translated, its context, and what the most appropriate translation would be.

When business owners hear the term "online marketing," many people immediately think of the more overt advertising that they see when surfing the web. Banner ads, PPC links on search results and pop-up ads are certainly all very common tools used by internet marketers. Yet many companies have been relying on more SEO-oriented techniques to get their brand's name recognized by internet users. This change of pace isn't due to lackluster results from PPC, but rather a repurposed focus on trying to elevate organic search results over paid efforts.

Are the newspapers getting more digitally savvy?  Most news organizations view marketers and large content-pushing entities as the 'competition.'  Where are you reading that story, from the pages of the New York Times or from Mashable?  If you're used to reading online, it's likely you've heard of Mashable and use the site to find the latest news, even though it may have been published elsewhere first.

Website management can be an incredibly tricky business for any webmaster or site owner. Although creating a site from scratch can be difficult enough, it's getting web traffic and conversion rates that ultimately becomes the greatest challenge for so many of us in the industry. Startup company and small business owners in particular tend to lack the tools and knowledge necessary to turn a failing website into something which a person can be proud of. The whole dilemma can be a bit disheartening to those company owners who just want to be able to get their businesses up and running instead of having to fiddle with page attributes and social media campaigns.

International SEO is increasingly relevant for businesses that are looking to either grow their presence in a new international market or expand their operations into a new country. Either way, businesses are trying to maximize their online exposure and cater their marketing efforts to their new environment engaging with their new audiences.  International SEO encompasses all the online search engine optimization work that enables web searchers in a particular market (bound by culture or borders) to discover the brand and avail of its products and services considering the culture and language of the searchers.

A new bill proposed by Eliot Engel (NY-D) and Jan Schakowsky (IL-D) known as the “Social Networking Online Protection Act” is the first legislation in Congress that addresses the practice of pre-employment Facebook screenings and is intended to make the practice itself an illegal act.  Should SNOPA be signed into law, it would outright ban employers from requiring their employees to submit confidential information (such as passwords or other login credentials) to their social networking accounts.  Read more

Small business owners who just filed their taxes are heaving a sigh of relief that the season is over and their returns are in. That leaves time for the bigger questions, of course: What’s next year going to be like? Am I in a good place? How can I pay lower taxes in the future?  Read more

Remember childhood soft-drink selections?  There was Coke, Pepsi, 7-up, and possibly some Capri Sun if your mom was super cool.  Today's variety is broader.  There are sports beverages, flavored water, fruit drinks, energy drinks, and more.

In yesterday's blog post, I spoke at length about the necessity of high quality image and video assets in a company's marketing efforts. With visual media becoming an increasingly useful tool in every internet advertising campaign, the race is on to secure photos and digital camera footage that users will find engaging. Whereas in my previous blog entry I gave advice to small business owners on how to procure this media, today I will be giving guidelines on how and where to implement these excellent strategic marketing assets.

The concepts of organizational identity, image, and reputation are important in business operations, especially for the strategy that is engaged in by business decision-makers as well as the outward communication that a company extends. There are various understandings of each term both in the working sector and within scholarly research in the academic realm.  SEO agencies can help businesses shape all three in their conceptualization and implementation through their online presence.

Would you like to be the next Instagram?  Do you have an idea but lack the resources to fund a startup?  Join the club.  Many industrious minds ponder a new business beginning; but, the alternative to success is not so appealing.  To date, a large number of startups fail within the first few years.  Psychological failure won't break bones; yet, digging a financial hole can break an entrepreneur's bank.

"The minute you get a message out there that has engagement that gets people's imaginations fired up or gets their emotions or passions stoked, it's going to go beyond your network because you may have your 130 Facebook followers but each one of them has 130 of their own so the message can spread like wild fire," said Michael Stricker, director of social media with the Internet marketing firm Webimax.  Read more

Google has been no stranger to legal issues with investigations being conducted into privacy and antitrust matters among others for a considerable period now in all corners of the word. 

The old adage of "a picture's worth a thousand words" is an all-encompassing one in today's 21^st century society. As the internet has become the primary form of communication for millions of people the world over, businesses often emphasize the importance of their media assets. While print magazines and newspapers struggle to maintain their relevance with a digitally-focused generation of media consumers, online organizations and companies are able to capture the attention of countless users effortlessly using only a handful of eye-catching photos or entertaining video clips.

Is your website over-optimized? Watch out because Google is cracking down on sites that are over-optimized and penalizing them.