WebiMax Blog

The current prevalence of social networks in our daily lives is not to be underestimated. Although some sites such as Facebook have been showing a generally downward growth trend as of late, the medium that we refer to as "social media" is stronger now than it's ever been before. With nearly a billion users to be found between Facebook, Google+ and Twitter, it's clear that there is no end in sight for social networking. This, of course, bodes well for social media companies that handle business marketing. What may surprise many readers, however, is how the constant growth of social media may continue to cement the relevance of SEO as a whole.

Earlier today, Brian Dunn resigned from his position as CEO of Best Buy.  This is just one of many, albeit, more drastic examples of the company's recent troubles.  However, Best Buy is not the first major electronics retailer to face such hardship.  The company's former competitor, Circuit City, met its demise in 2009 after failing to adapt to a changing marketplace and suffering diminishing revenues.  Best Buy is actively pursuing a new strategy in order to stay in business, including the replacement of several large brick-and-mortar locations with smaller "mobile" stores.  However, many analysts believe that Best Buy's greatest hope for success may be their online division.

It seems not a week can go by without Google raising more alarms within the SEO community. Online businesses that have been watching their web analytics over the last few weeks may have noticed some alarming trends. Traffic has been dropping steadily for many online companies and the page rankings have been falling along with it. While not everyone has been affected by these disturbing trends just yet, more and more pages are experiencing the impact of Google's constant search engine revisions.

What would you do if you were Yahoo, consecutively coming in behind Google in search, and struggling to improve revenue flow? Yahoo plans to relieve 2,000 people of duty in the near future.   Unfortunately, one does not have to search far into the brand’s past to find layoffs.  This would be Yahoo’s sixth major layoff in four years.

Today's post continues where yesterday's left off regarding the state of internet in Mexico, and further down what its advancement means for businesses and SEO. The difference in web use and access between urban and rural areas in the country is great, and closing this gap is important for internet's growth. In cities with more than 15,000 people (where 71% of Mexican homes are) only 40% have a computer and 30% are online. In the almost 190,000 Mexican towns under 2,5000 people, only 6% of the homes have a computer and only 3% are online. Penetration isn't terribly high in urban areas, and the drop-off to rural regions is significant. Reasons are infrastructure, the inability of many to afford computers, and the lack of education in the use of computers within some populations. The government has taken some actions already to make the technology more widely available and has set some goals to be reached by 2015:

I haven't spent that much time discussing the internet and the potential for internet marketing and SEO in Latin American -yet. It has been an area that just hasn't received great attention. This is largely due to the fact that internet penetration in Latin America has been slow and the market for building an optimized online presence is not fully developed. Thus is the nature of developing markets, they hold great potential, but each country's situation is different - it depends on whether they are three years, six years, or more from entering a space where they have the infrastructure, support, business presence, and computing public to push for all the benefits the internet brings. A developed internet landscape not only brings a market for internet advertising and SEO, but it also brings marked social and economic benefits in terms of international development and progress. A McKinsey study interestingly addresses this very point.

Tech savvy businesses have likely been following the recent news about Google Glasses that's been making its way around the web. Until only recently, all information known about the device was the stuff of pure conjecture. While the finer details behind the glasses are still being kept locked up tight so far, Google released a promotional video last week that's been causing quite a stir.
 
The company claims the glasses, currently referred to as Project Glass, will incorporate heavy search engine and social media functionality into the everyday life of its users. While the reveal video leads to big (and somewhat unlikely) promises regarding the integration of the internet into a new mobile device, there is one thing that is certain: the information that Google pulls for its Glass interface will certainly be pulled from its search engine results. For businesses of every size and shape, this means that the months leading up to the final release of Project Glass make improving page rankings and domain authority crucial.
 
Getting Page Rankings Ready for Project Glass
To put it simply, there has never been a more important time than now for companies to seek out the help of a top SEO company. As a leading internet marketing firm, WebiMax handles hundreds of companies in their search engine optimization efforts every day. Our clients rely on our SEO and social media optimization methods in order to climb to the top of the search engine result pages (or SERPs). For now, success means ranking well on web browser searches. Yet with devices such as Google's Project Glass looming on the horizon, our industry will begin to focus more actively on preparing clients for the next big tech push.
 
In the coming months, WebiMax will continue performing landing page optimization, PPC campaigns and various other SEO practices to improve the search engine friendliness of its clients and their web content. Although Google has not been entirely forward with how Project Glass will work, it's clear that only those sites that rank well will be shown in the device's user display.  For our clients, that means working overtime to get to those much-wanted SERP top spots. With that extra bit of dedication and hard work, Google Glasses users will no doubt see our clients come up again and again when the device is released this fall.

Most online shoppers have been there: You find a product you like online, you add it to the shopping cart and proceed to checkout . . . and then, at the last minute, you have second thoughts and close the window, telling yourself you'll sleep on it and come back later.  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced that WebiMax [the company] has seen a major growth in overseas markets through Q1 of 2012. In particular, the company has successfully partnered with over 200% more clients in Asian and European markets.  Read more

It comes as little surprise that Amazon is stealing Wal-Mart’s discount thunder, says Kenneth Wisnefski, founder and CEO of Webimax, which develops online marketing strategies for retailers such as Aéropostale (ARO) and Sam's Club (WMT).  Read more

Whether your business is based within a brick-or-mortar institution, or it is a solely online venture, one thing is certain: e-commerce is one of the most important aspects of your business to focus on. Why? Well, there is a great deal of data and statistics to support the fact that online shopping – and purchasing – is experiencing a huge increase that is not likely to be slowing down. More importantly, it will never reverse. If you want your business to compete in this new digital age of commerce, it is about time that you extended its products and services to the online world.

Has your company recently opened a Pinterest account as a new initiative within its SEO marketing strategy? Despite the newness of the social media site, there are already several tools that are available on the market for conducting analytics on the widespread usage of Pinterest.

Would your business consider recruiting, much like major sports teams do?  Why not?  Isn't the sentiment the same?  Sports teams search for potential talent, whether it's in tennis, football, baseball, track and field, gymnastics, etc.  Why can't SEO, social media, link building, and other varieties of business startups recruit potential talent as well?  I think it may become a growing trend; and, some savvy college kids are making the decision a no brainer.

Seasoned, online marketing professionals understand traffic is one thing but creating repeat customers, a community, is another desire, which is much more profitable.  Driving traffic is different from creating a parking lot for your target market.

The major sporting vent in the UK this summer is a truly global event with people from all corners of the world not only participating but following and supporting the actual events and accompanying activities. Many will travel to the UK to see the events and festivities in person, but for the millions of fans that will not, media coverage will be expansive to bring the happenings to everyone else. The committee guiding the major event in the UK has pushed the events in various ways online and through social media in years past, but this year the efforts are enhanced and more purposeful creating more engagement and an improved experience for fans.

"This major change serves as a call-to-action for marketers to re-evaluate their on-site and brand message," Kenneth Wisnefski, founder and CEO of search engine optimization firm, WebiMax, said. "Google is calling this the 'next generation of search,' and appears to be placing more precedence on facts and direct answers."   Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced the online search industry has undertaken major changes in the past year and further indicates more changes are expected in the short-term.  Read more

In hopes of giving a boost to small businesses in need of capital, President Obama signed the bipartisan Jumpstart Our Business Startups (JOBS) Act into law today (April 5).  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced the online search industry has undertaken major changes in the past year and further indicates more changes are expected in the short-term.  Read more

Has the SEO marketing division of your business ever considered creating a viral branded video campaign? Videos are actually one of the best ways to market your company, its brand, products, and services on the internet. And, if your video goes viral, the extent of your brand's reach can be phenomenally huge. In fact, it would be worldwide. What could be better for your brand?

The e-commerce numbers are growing across the globe and daily deal sites are a large reason for the sector's growth. Looking specifically at the Italian market, the growth and role of daily deal sites in e-commerce is no different. According to leading industry executives, companies like Groupon and LetsBonus are surging in Italy and contributed to the country's double-digit growth in 2011 online retail sales. The presence and success of these sites is noteworthy and the degree to which they continue to grow and attract online shoppers will greatly affect the trajectory of the e-commerce industry both in Italy and other markets. As such, looking at the future of this sector, internet retailers have an opportunity to employ specific practices, among them being SEO, to push coupon sites forward driving more traffic and growing conversions.

But while requesting this information might be unusual among employers generally, Kenneth Wisnefski, social media expert and founder/CEO of WebiMax, said: “We see this very often, especially in public service work including teachers, police and government officials.”  Read more

There is news seemingly coming out daily regarding the possibilities that smartphones present businesses in terms of widening exposure and growing business. This is essentially because of all the sectors that smartphones and their functionality and features touch. The impact is clearly seen and only growing in the years to come especially regarding mobile local searching both at home in the US (where smartphone adoption has just reached the 50% mark) and abroad.

Social media networking sites are forever developing new affiliations with each other to better enhance their users' experiences. The most recent ones to do so are Tumblr and Facebook, as reported in a recent Mashable article. The two websites have announced a new feature that will making the sharing of blog posts from Tumblr much easier on Facebook's new Timeline format. Users of Tumblr can activate this from their Tumblr accounts.