Digital marketing tips and advice.
Jillian Johnson:
March 18, 2014
Many SEOs will recommend that your business have a blog for the many benefits that it will provide, such as improving SEO and helping you to connect with your audience.
Read StorySeptember 30, 2013
Google's recent Penguin Update redefined the basics of SEO link building. Prior to the update, sites linking to yours weren't an issue. However, with guest posting becoming increasingly popular and more and more people engaging in it, link spamming has increased and Google has jumped on it, penalizing sites with unnatural links in posts. Now, SEOs and webmasters are hurrying to find ways to fix the link issue and prevent their sites from being hit.
Read StorySeptember 10, 2013
With football season now in full swing, everyone is wearing their favorite team jersey, talking up their team's success, and undoubtedly expecting big wins and accomplishments for their team. What makes this American sport a favorite among many is that there is always something brewing. From drafts and trades, to injuries and outstanding plays and performances, football season certainly doesn't go unnoticed. Even fantasy football has become an increasingly popular pastime - and football fans are serious about their team picks. So, what do football and SEO have in common?
Read StoryAugust 7, 2013
If you've ever typed something into the search bar, you already know that Google, although a very powerful search engine, can also be a fickle beast.
Read StoryJune 27, 2013
While common phrases like "Think before you speak" may be embedded in our minds because that's something our parents told us when we were younger, as we grow older, we tend to finally appreciate how powerful words can be.
September 20, 2012
Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many. From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.
Read StorySeptember 19, 2012
The popularity of blogging continues to grow with countless new blogs created each year and massive spikes of traffic making its way to blogs. Businesses have also recognized the many benefits that a blog provides their business. A blog allows businesses to easily and quickly reach a large online audience. Blogs not only help generate traffic, but also give a business more online exposure and increase a business's credibility. Also, online audiences favor blog content because it delivers a more personal message to readers in which readers feel connected and valued.
Read StorySeptember 4, 2012
As the Democratic National Convention begins with the Republican National Convention finished, social media will continue to keep people from across the country tuned in on the action. Regardless of what political party you support, with the use of social media those from all angles of the political spectrum can catch all the action, cast their opinion on speakers, reflect on current issues, and show support for their party.
Read StoryAugust 29, 2012
Social media sites have become increasingly hot platforms for people everywhere to cast their voice. Whether giving a review of a new restaurant or sharing the latest celebrity gossip, social media sites bring people together to converse and exchange thoughts. And, they're also the perfect place for businesses to hear the voice of customers.
Read StoryJuly 26, 2012
Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many. From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.
Read StoryJuly 24, 2012
On September 26, 1960, millions of Americans across the nation turned on their television to watch the first-ever televised presidential debate between Senator John Kenny and Vice President Richard Nixon. The presidential candidates held four debates, in which each debate concentrated on different issues and the candidates provided their views on the issues and their solution. Referred to today as the "Great Debate," the televised debate significantly impacted American voters, influencing their opinion of the presidential candidates.
Read StoryMay 30, 2012
While print journalism has steadily declined in popularity due to the rise of online newspapers, it seems online newspapers may soon be outranked by another news platform: social media sites.
Read StoryMay 29, 2012
Many are well-aware of the various employment sites available such as Craigslist, Indeed, Monster and CareerBuilder to help in the search for a job. Users can look for a job in their related field or industry, and within a certain geographical location. While these sites are a great way to find a job, an individual's social media presence can also help them land a job.
Read StoryMay 22, 2012
To webmasters and ordinary people hooked on social media sites, it's pretty obvious how advantageous social media sites can be. Users can communicate and interact with others instantly, from any place and at any time. Many businesses have recognized the marketing advantages of social media sites as these platforms allow businesses to showcase their products and services as well as engage with customers. One particular industry that's taking notice of the benefits of social media sites is the restaurant business.
Read StoryMay 21, 2012
Let's face it – many of us have become dependent on cell phones. They not only offer us the extended travel ability that a cordless home phone doesn't, but they also offer us many added features and benefits, many of which we never thought possible. Who knew one day we'd be talking to our cell phones, commanding them to play a song for us?
Read StoryMay 17, 2012
Keyword research is a valuable step in the SEO process in which webmasters dedicate extensive time in order to select the best keywords for a campaign. Searching for the best keywords involves finding words that are relevant, words that web audiences are searching for, and words with competition.
Read StoryMay 11, 2012
As Google's spam-fighting algorithm, Penguin, continues to make headlines, SEOs and webmasters are not only analyzing their tactics and strategies, but are also dishing out the latest information to help others avoid receiving a penalty. While SEOs and webmasters want to avoid being affected by Google's Penguin, and offer tips regarding over-optimization to help others avoid the attack, it's important to also stress the concern of under optimization.
Read StoryMay 7, 2012
While it's important to hire an SEO company that's committed to working for you, since the release of Google's new algorithm, Penguin, it's crucial more than ever that you select an SEO company that is following organic SEO practices.
Read StoryMay 4, 2012
In social media, reach is of the utmost importance. With the various social media sites available, each site is competing with the next, aiming to gain the top spot on the popularity chart. Each site provides different features to captivate users and influence them to join that site. The latest social media site, Pinterest, has made great strides of its own.
April 30, 2012
Is your website over-optimized? Watch out because Google is cracking down on sites that are over-optimized and penalizing them.
Read StoryApril 27, 2012
Are you a real estate professional looking to gain more customers? If so, then you better get started on joining social media sites.
Read StoryApril 23, 2012
Attention, health care providers. If you're looking to attract an online audience, then it's essential that you start providing information about health care and your practice through social media.
Read StoryApril 20, 2012
The internet has not only become a tool for people to conveniently search for products or services online, but a dominant source to learn about businesses. With the various online review sites available, customers can read reviews about businesses as well as provide their own review. And 'word on the internet' spreads like wildfire. But, does everyone really trust online reviews?
Read StoryKen Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!