Paid search has more or less taken over as one of the leading forms of advertising on the internet.  Traditional techniques including mass-media (newspaper, television, radio, etc.) have been suffering over the past couple years as challenging economic times have caused advertisers and marketers to be cautious and even abandon their marketing initiatives. A recent report by the Newspaper Association of America projects newspapers will achieve a new low in advertising sales in 2011.  The Association expects ad revenue to be $24 billion, almost 50 percent less than its peak of $49 billion in 2005.  While this sharp decline in newspaper advertising certainly includes concerns over the economy, at the same time, cost-efficient advertising including paid search has been surging.

Kenneth C. Wisnefski, Entrepreneur and founder / CEO of WebiMax, the leader in search engine optimization, announced “2012 can be a rebound year for SMBs if business owners commit to innovating and focusing on client-retention.”  Wisnefski furthers “most business owners are reluctant to move forward due to pressing economic concerns including the financial markets, credit ratings and unemployment; however it’s the lack of focus on key internal areas that are keeping them in a hover pattern.”

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced today that Forbes has named the search engine optimization company one of America’s Most Promising Companies.  Forbes‘ list of America’s Most Promising Companies features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.

Kenneth C. Wisnefski (founder and CEO) and Kevin O’Brien (Vice President) of WebiMax, the leading search engine optimization firm, were featured today on CBS 3 Philadelphia.  The newscast, hosted by industry veterans Pat Ciarrocchi and Ukee Washington featured WebiMax for their recent Best Places to Work award received by the Philadelphia Business Journal.

Google, Inc. is expected to release another important update to their Panda algorithm that was originally released in early 2011.  Todd Bailey, Vice President of Digital Strategy at WebiMax, the leading search engine optimization firm, discusses the evolution of the “Panda” and further discusses its importance to the integrity of the search engine marketing industry.

Kenneth C. Wisnefski, online marketing expert and founder / CEO of WebiMax, announces how the evolution of the internet has changed the way merchants and consumers navigate the holiday season.  Components including E-commerce, reputation management, reviews and social media have supported the online marketplace that acts to end the traditional shopping experience people have enjoyed for many years.

Kenneth C. Wisnefski, founder and CEO of the top rated search engine optimization firm, announced that “social media will play an integral role in this year’s black-Friday shopping day”. Black-Friday is the traditional kick-off to the holiday shopping season. This year, as more and more companies have adapted to the upsurge in social media demand, Wisnefski expects both retailers and consumers to communicate through the versatile platforms including Facebook and Twitter.

Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated SEO company, was interviewed today on Newzar.com. Newzar (New York, NY), founded in 2010 by Entrepreneur and former CBS News Executive Zev Shalev, provides breaking video news on the go.  Newzar is the first of its kind, delivering news to the 87% of Americans who access the internet daily on their mobile devices.

ComScore released their search engine market share report for October. The numbers continue to illustrate how powerful Google search is, while Microsoft’s own search engine, Bing, gained very minor percentage points, and Yahoo search fell. This latest report also shows more than 18 billion searches were conducted during the month. Google’s dominance is clear, representing close to 12 billion searches.

Wisnefski, a seasoned Entrepreneur and the founder / CEO of WebiMax, announced that merchants and consumers will rely heavily on social media platforms during this year’s black-Friday mad dash. As 2011 is projected by analysts to be the most successful black-Friday yet, information is king when trying to take advantage of the most deals possible.

WebiMax would like to take this opportunity today to thank each and every Veteran of the United States Military for their dedication, service and sacrifices they give to our country. We salute our Veterans and recognize their sacrifes help this great Country live free.

Kenneth C. Wisnefski, founder and CEO of the industry leading search engine optimization firm, announced today that WebiMax has entered in to a strategic partnership with Newzar, the first video news network targeted exclusively at on-line and mobile consumers.

As a follow up to yesterday’s WebiMax Blog, Michael Stewart, Senior pay per click manager, discusses the pros and cons of Google’s new Ad placement.

Google announced last week that they are changing the position that ads will show on their search engine. Ads that use to appear above search results have been moved lateral to the right side and some will be moved to the bottom of the page, below search results. The company has been making changes to the appearance of their search engine for quite a while now as they announced last Spring that important layout and design changes will be taking effect.

Cyber Monday is traditionally the day in which consumers kick-off the holiday buying season with online purchases. Cyber Monday however may become Cyber Weekend 2011, as Kenneth C. Wisnefski, founder and CEO of WebiMax announced “online retailers and merchants have largely invested in E-commerce, online ads and ramping up their website infrastructure in 2011. We’re seeing these merchants committed to making it a weekend-long buying experience versus confining the mad-dash to just one day”.

Google has released a Premier SMB Partner program. The new program offer a networking opportunity for small and medium sized business owners to connect with each other.

Reports surfaced this week that two of the major United States credit card holders, Visa and MasterCard, are exploring the opportunities of ad targeting for this customers (and potential customers). The process would include both major carriers gathering customer data to deliver dynamic ads to their customer-base and those who are not yet holders of their accounts.

WebiMax has earned various distinctions this year, including the Interactive Media Award for Best in Class Marketing Website, Philadelphia Business Journal’s Best Place to Work, Southern New Jersey’s Fastest Growing Company and others. (See achievements). Perhaps one of the most important accolades is the one that founder and CEO Ken Wisnefski instilled in the company when it was founded in 2008. WebiMax is an affordable SEO services company.

Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated online marketing firm specializing in search engine optimization, announced that Google’s “Panda” update is taking on a new strategy in combating unscrupulous website domains. The Panda update is a tweaking of Google’s search algorithm that aims to flag websites who lack original and quality content. Wisnefski, a successful Entrepreneur and expert in search engine marketing, states that the Panda’s new strategy includes targeting keywords that have lost value or have been associated with poor quality web domains in the past.

Google’s Matt Cutts addressed this question on the Google Webmaster Help YouTube channel in early August, to clarify that SEO is not spam. Cutts states that optimizing a webpage through white-hat, ethical tactics, is a strategic tactic to enhance the visibility of a website on search engines. The search engine optimization industry has unfortunately been under some scrutiny as black-hat SEO firms have emerged and lead to question of the integrity of the industry.

It is true that many of us watch videos online more than we read text articles, but just how many? A recent report for comScore shows that 85% of the United States internet audience watched videos on the internet in September, 2011 alone. That percentage represents 182 million Americans. Interested in optimizing your video with Video SEO? Furthermore, the report states that the average viewer spend 19.5 hours in September watching video.

Google opened up a new feature to their AdWords platform called Dynamic Search Ads. This new initiative includes Google automatically generating your headline based on what was searched for, adding an almost on the fly customized direct marketing strategy. It is estimated that 16% of search queries on Google have never been searched before. Dynamic Search Ads will capture this 16% by tweaking the headline as necessary to reach the intended audience.

Google Wallet, the new electronic self-checkout system that aims to simplify common purchases, reportedly entered into a contract with New Jersey Transit, the NJ based mass-transit system that includes Trains, Busses, and Subway systems in and out of New York and Pennsylvania. The company announced this week that they are implementing the ecommerce system to its ticketing machines throughout the state. What does this mean for busy commuters? Simply wave your iPhone or Android device in front of the ticket machine to automatically purchase your ticket and hop aboard.

Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated search engine optimization firm in the United States, announced that the company received the Best In Class Interactive Media Award ™ for 2011 (marketing category). The Interactive Media Awards annual competition is open to individuals and organizations that design, develop, manage and support websites. WebiMax was also rated the top Web Design firm by TopWebDesignAgencies in early 2011.

One of the most effective methods of evaluating a PPC campaign is to track conversions. After all, don’t you want to see which ad-landing page relationship is most effective? Be careful, not all pay per click firms will do this for their clients. Contracting with the best PPC company will certainly guarantee you maximum results. WebiMax has an analytics and client center platform that reports the live status of clients campaigns. WebiMax is the only PPC company that provides this amount of transparency to their clients.

Google announced that their local search service “Google Places”, will now allow the local business to submit their data including business hours, address, name, and more directly. This more streamlined process places more trust in the business. Google stated “the organic listing will automatically be updated and the business owner will be sent an email notification about the change”. The official announcement occurred last week on October 13th, titled “Faster updates to Local Business Listings”.

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company was recognized by the Philadelphia Business Journal as the 1st overall Best Place to Work for employees with disabilities and 3rd overall Best Place to Work for mid-sized companies. The awards recognize WebiMax’s achievements in creating a positive work environment that attracts and retains employees. The program, hosted annually by the Philadelphia Business Journal, reviewed several hundred companies and organizations located in the greater Philadelphia area. WebiMax, an online marketing firm specializing in search engine marketing, employees 150 personnel and their global headquarters is based in Mount Laurel, NJ.

Google released their Q3 earnings at the closing bell of yesterday’s trading session. The company reported a 33% jump in revenue, year over year, in large part due to a 23% rise in their search ad business. “Search ad business” is better known as pay per click services. PPC companies that design and manage campaigns for their clients have also seen the dramatic surge in demand.

Ever since the initial release of the Panda Update in February, 2011, search engine marketers have been adjusting their strategy, and even capturing opportunities (and clients) to fix problems that other SEO firms committed. Since the original release there have been 4 updates including 2.0, 2.1, 2.2, and we await Panda 2.5. Google has done a great job in keeping the release a secret. Search marketers notice the day it comes out, however, when noticeable sites take a dive. The last update included TheTodayShow.com and PR Newswire getting flagged, while FOX News and YouTube climbed the ranks.

The much anticipated Facebook mobile application has finally been released. After months of speculation (and leaking information) the app became available on mobile platforms including Android and iOS. Previous to the official Facebook application, the iPad and iPhone featured “Friendly for Facebook”, developed by Oecoway, Inc., and MyPad, and developed by Loytr, Inc.