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WebiMax Blog

Digital marketing tips and advice.

John Borkowski

John Borkowski:

August 15, 2011

Announced today, Google purchased Motorola Mobility (widely known as the builder of Motorola’s cellphones and tablets) for $12.5 billion. Motorola Mobility significantly helped the company return to stronger revenue with its line of Android based smartphones. Some analysts say this shines light on future plans for Google (including the development of Google Tablets), however most say that this move is more about securing patents.

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August 12, 2011

Social Media has evolved into an online force. Michael Stricker @RadioMS SEO and Social Media Strategist at WebiMax, explains:

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August 11, 2011

As Google continues to update their search algorithms, it seems as though they are updated every-day. Actually, they are! Matt Cutts announced that they “change the algorithms all time time”. The most recent and talked about changes include the infamous Panda Update, and then there was Panda 2.0, Panda 3.0, and so on.

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August 10, 2011

Kenneth C. Wisnefski, founder and CEO of WebiMax, the #1 rated search engine optimization firm in the United States and Australia, has led the company to rapid growth over the past 3 years, during unstable and challenging economic times. “Our clients understand the importance of having an increased online presence. The demand for online services, including search engine optimization, has skyrocketed and WebiMax is well positioned as the industry leader”, states Wisnefski, who founded the company in 2008.

In 2008, arguably the most challenging economic time for the United States since the great depression, Wisnefski started the company with limited funds, and just 4 employees. In 3 short years, that same company now employs 150 personnel, and is projected to gross $15 million in revenue this year, mainly stemming from their online marketing services. The journey of WebiMax has not only been a success story for Wisnefski, an Entrepreneur on his 3rd successful startup, but a success story for the company in its ability to maneuver amongst challenging times.

“Securing financing for small business loans in 2008 was the most challenging part of the launch of the company. However, my lending reputation (stemming from my 2 previous ventures) gave me an edge when I was in discussions with the banks. My advice to other aspiring Entrepreneurs is to always repay your bank lender loans as fast as you can”, states Wisnefski.

In 2009 and 2010, the company was still in its introduction stage, and clients were signing on as an accelerating rate. “We had clients calling us from all over the world, including Europe and Asia looking for quality SEO services. From there we just took off”.

As 2011 came, the company entered its most pivotal time, when Wisnefski decided a global

expansion
was needed. “I recognized the need to open operations centers internationally due to the amount of global clients that use our services. In April, we launched WebiMax Australia, Canada, Spain, and the United Kingdom. Those offices are fully staffed, and up and running”, concludes Wisnefski.

As the company continues to progress through this crucial year, Wisnefski also reinforces his support for economic recovery and employment. Under his direction, WebiMax does not outsource any of their services to overseas vendors (as most SEO firms do), and instead hires only U.S. citizens. Their ability to recruit and hire the most talented personnel has been integral to their success.

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August 8, 2011

Bloggers feel as though we are our own authors, writing, informing, and providing rich quality content for others to read. In this age where social media, smartphones, and blogs essentially govern the lives of those in the spotlight, they can be magnificent mechanisms for exposure, or they can have negative effects on exposure.

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August 4, 2011

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced today that the company was named the Fastest Growing Company in Southern New Jersey for 2011, by South Jersey Biz Magazine. The Mount Laurel, NJ based search engine optimization firm was reviewed on key factors including revenue growth, employee growth, products and services portfolio, and leadership. Wisnefski calls this “another distinction of the journey of what was once a small business start-up that has now become a nationally and internationally recognized SEO firm”.

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August 3, 2011

Over the past 5 years, an internet hacking, or “Cyber Attack” campaign has been infiltrating the networks of a total of 72 institutions throughout the world. The victims include multiple governments, agencies, organizations, and companies. Today, McAfee released an official report, disclosing the list of victims, and suggests the attack originated in China.

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August 2, 2011

More and more reports have surfaced on major news outlets stating that +1 represents an excellent opportunity for SEO firms to “cash-in” and sell +1 services to significantly inflate the online visibility of their clients. Kenneth C. Wisnefski, founder and CEO of WebiMax, the #1 rated search engine optimization firm in the United States and Australia, challenges this by stating “companies are looking to abuse the fundamental principles behind Google’s +1”, and further cautions companies that are offered these services.

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August 1, 2011

Social Media platforms (notably, Twitter) have clearly evolved to become the most efficient form of mass-communication. It’s now becoming that it’s also the most effective. Reports surfaced over the weekend that Twitter played an integral role in the debt ceiling debate in Washington.

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July 28, 2011

a href="http://2.bp.blogspot.com/-0JBJrwpf500/TjGUyYcZW9I/AAAAAAAAAIg/uBcKhsP7IMs/s1600/Page%2BLoad%2BSpeed.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}">Website page load speed is a critical element to online rankings and search engine optimization. SEO experts and teams have several different methods of decreasing page load speed by decreasing the amount of HTTP requests (server requests) and RTT (Round Trip Time) back and forth between a site and its server. In addition, understanding parallelization (ordering JS/CSS correctly) and making these scripts external instead of inline are recommended.

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July 27, 2011

Google released “+1” in June as a method for web users to essentially give their seal of approval to individual websites. Sites that accumulate many will have favorable search engine result visibility. As +1 challenges the traditional dynamics of search engine optimization, Kenneth C. Wisnefski, founder and CEO of WebiMax, discusses the potential manipulation and negative influence this may cause the search industry.

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July 25, 2011

Google’s obviously jumping on the social media horse (addition of Google + ) and furthers that today by now adding social media data to their analytic platform. Their +1 button data is built in to the platform, and they’ve released the coding that illustrates such social data including Engagement, Action and Pages. This coding for Facebook’s “Like” button and Twitter’s “Tweet” button can be found on the analytic page .

As social media has been playing more and more of a role in our everyday lives, and has direct effects with the success of many online businesses, the time has been there for a while for Google to add this coding. As important as seeing website traffic deriving from search engines, it’s now equally important to track traffic from social media platforms.

With Engagement, traffic from social media sources are indicated. In addition, analytics will indicate if visitors actually make a conversion, share it with their network, and visit other pages on the website.

Social Actions will indicate such data including how many visitors click on the “like” or “tweet” button, from which source, and how long they were on the website for from that button. Time of day and location are normal features that will also report with social actions.

Lastly, Pages will indicate which section of the website (page) generates the most “likes” or “tweets” which will help marketers understand which pages are most “social friendly” and which pages actually draw a crowd to the website.
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July 22, 2011

July 20, 2011

July 18, 2011

July 15, 2011

Ever since Groupon filed their S-1 filing with the SEC back in early June, investors and social media experts have been wondering when exactly the official IPO date will be released. Groupon, the “deals and discounts” website, was offered a $6 billion takeover from Google in December 2010, clearly rejecting it because they feel as though they can grow tremendously in the online deals arena.

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July 14, 2011

July 13, 2011

July 12, 2011

July 8, 2011

By now, just about everyone’s heard of social media. After all, even the Pope has a Twitter account. But what about social SEO? With the introduction of Google Plus, social SEO has become an industry buzz word—and for good reason.

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June 29, 2011

June 28, 2011

High quality web design SEO companies, like WebiMax, assist clients in building a strong and optimized website. Strong optimization built within the beginning framework of the website holds tremendous value and helps our clients surpass their online goals.

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June 27, 2011

June 24, 2011

Local Search Visibility is a service that has emerged in recent years as Google has made a strong push to introduce (and enhance) local search. This service works well for companies that want to focus in a geographically defined area.

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June 23, 2011

Mount Laurel, NJ, Kenneth C. Wisnefski, founder and CEO of WebiMax, announced today, that “on July 1, 2011, WebiMax will be moving our U.S. based headquarters to a 24,000 square foot operations center located in Mount Laurel, NJ”. The operations center is set to house up to 300 employees by the end of 2012.

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June 21, 2011

At the beginning of last week, we at WebiMax started seeing another wave of movements in search engine rankings that suggested to us Panda 2.2 update was live. Unannounced at first, Google now confirmed today that this was in fact the case. Although we’ve all known that the update would be arriving shortly, no one knew exactly when it would happen.

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June 20, 2011

June 16, 2011

June 15, 2011

If you’re an entrepreneur, CEO, or marketing executive that has been paying attention to the entire buzz behind “Google” and “SEO”, then surely you understand the importance of increasing your online visibility. Consider this: Google holds 85% market share in internet search engines. Paying attention to Google’s PageRank parameters and understanding SEO value can give your company a competitive advantage.

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June 14, 2011

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced today, that “in congruence with our global expansion initiative, I have appointed David Touri (Sydney, Australia) and Alex Schlup (London, United Kingdom) as Directors of our international offices in Australia and the United Kingdom”.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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