The culmination of the football season is knocking at this weekend's door.  Who's going to win the big game!?  My personal excitement is feigned; I share sentiments with another 'Googler.'  However, I do hope your consumers view your brand as a 'giant' in its industry and a 'patriot' regarding customer service and meeting mission statements.

Facebook officially filed its IPO on Wednesday. The initial public offering is expected sometime in May and will value Facebook at $75 billion to $100 billion. The company generated $3.7 billion in 2011 revenue. As strong as this figure sounds at first, a savvy investor should look further in to its financials to see how Facebook generates so much revenue. It is reported that the social media titan generated 85 percent of overall revenue from advertising.  Read more

Todd Bailey, Vice President of Digital Strategy at WebiMax, and senior administrator of SEO Services, announced that the website has “become one of the fastest growing expert SEO community websites” and furthers “SEO Services attracts traffic from some of the industry’s most reputable figures.”  Kenneth Wisnefski founded WebiMax in 2008.

I don't need to be jostled from sleep by Sonny and Cher; judging by the "Phil Murray" and "Punxsutawney Phil" Twitter trends, it's February second.  How many more days of winter?  I live in LA; don't hate; there's plenty of sunshine, yes, but smog, ebb-less traffic, and unrelenting crowds of people live here too.  I'm not worried about the fate of winter; but, being in online marketing, I am interested in link building processes.  If you operate a business, tips on link building should have you 'walking on sunshine,' because it's no secret of success – link building improves authority, rankings, and exposure.

Congress is considering making an important change to a law that hasn’t been touched since the heyday of VHS tapes. It’s all about privacy. You can share most anything on Facebook, but not your Netflix queue. “They want to have the ability to make that rental history more public, have it become something that is a lot more social.”  Read more

Do you have something to add to the conversation, or just calling attention?  I would address high school students in this manner who were temporarily 'off task' during class.  High school students are socially savvy; most got the point and understood the difference elucidated by my question; were they serving the good of the community or engaging in personal endeavors at the moment?

We've written about the rise of mobile and what it means for internet marketing a good bit in recent weeks, and specific ally touched on how paid search performed over the holiday shopping period. Also important is the explosion of mobile across the globe and the international SEO implications that follow. An intriguing element to mobile's growth is tracking its impact on specific international markets and how it is changing the internet in those countries.

Some aspects of marketing seem intuitive, yet after time passes, the reality of data collection sets in. Such is the apparent case regarding the donations-through-text process. An online post revisits the altruistic sentiments relayed by those who donated to Haiti after the destructive earthquake of two years ago.  Read more

Twitter announced changes in its privacy policies, which immediately raised concerns for freedom activists in addition to writers and reporters in other lands, who feel their ability to share stories, some that may be seen as ‘controversial’ by respective governments and authority figures, will be limited. The reaction comes at a sensitive time for most who want to maintain online freedoms, only a week after the wake of the recent SOPA/PIPA debacles.  Read more

I read an entertaining article this morning regarding public relations work.  A PR professional listed thirteen ominous mentions, which sound cacophonic bells and whistles off within a service provider's head.  Is your business currently receiving public relations services or working with an in-house professional?  Are you resounding some of the same sentiments mentioned in the article?  Is your campaign a bleak, dramatic picture of what it's supposed to be, leaving participants in a state of mystery?  Let's explore some things mentioned in the article and better your understanding of what is and isn't under a PR pros control.

Remember Bo Jackson?  I sure do; I ripped through his Bo Knows biography with the fervor of a twelve-year-old kid, mesmerized by a titan of a multi-dimensional athlete.  Along with popular trends of the day, such as French-rolled jeans and Umbro shorts, I was into the 'Bo knows' commercials and campaign.

MOUNT LAUREL, NJ -- (Jan. 26, 2012) - Kenneth Wisnefski, founder, and CEO of WebiMax announced the company launched an extensive SEO Reseller Strategic Partnership Program.  Officially launched at the beginning of 2012, the partnership program is aimed at providing search engine optimization services to advertising agencies that lack this avenue. In addition, Wisnefski announced sales veteran Stan Evans as Director of Strategic Partnerships, and head of the program.

Could you believe a student tried pulling that on me once!?  As if a little wit would tickle my funny bone, excusing him of his in-class trespasses.  I'm a sucker for wit; it did; I let him go.

WebiMax founder and CEO Ken Wisnefski announced the company now offers an extensive SEO Reseller Strategic Partnership Program. Headed by Stan Evans, this program gives other agencies the ability to offer a full suite of SEO services to their clients, while earning residual revenue.  Read more

TORONTO, ONTARIO – (Jan. 25, 2012) - Kenneth C. Wisnefski, founder and CEO of WebiMax, the U.S. based leader in search engine optimization, announced the company is an exhibitor at Canada’s Dx3 Digital Trade Show taking place on January 25-26, 2012.  In addition, WebiMax’s Vice President of Digital Strategy, Todd Bailey,presented on search engine optimization during today's Day 1 sessions.

I enjoy reading, writing, and increasing knowledge on a number of SEO and online marketing topics, but I especially enjoy the topics of branding and reputation management.  I would say the former relates to creating associations to your brand (and its elements: Web pages, executives, products, etc) while the latter focuses on your business' 'personality,' personifying a reputable "professional."  I think branding and rep management are highly important regarding consumer relations.

MOUNT LAUREL, NJ -- (Jan. 23, 2012) - Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company has launched an enhanced strategic SEO Reseller partnership program, heavily focused on the white label resale of its award winning services.  The program is designed to help the partner grow and generate more residual revenue by offering search engine optimization services to their clients either through private label initiatives or direct referrals.

Being able to target users by OS (Operating System) is one of the many new features recently launched within AdWords and allows marketers to control their mobile advertising dollars.  As mobile commerce comes to the forefront this as well as many of the new updates will assist advertisers in focusing on the proper devices and users.

Although this update doesn't yet bear a name (like the infamous Panda update), it may be just as important. Matt Cutts, the head of the Google Webspam team, explained the page layout update on Google's Inside Search blog on January 19 as a response to "complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience." True story, Matt! Nothing new here, as Google has always been committed to delivering high quality, relevant results, according to Cutts.

In the end, Wednesday's SOPA blackout impacted some more than others, but the point that was trying to be made was indeed heard both online and in mainstream media. Opinions of the proposed legislation run the full spectrum and many high profile figures and news outlets have emerged with a particular stance. The proposed bill would impact different people to varying degrees, but everyone that is online has a vested interest in the issue, from bloggers and musicians to SEO firms and marketing consultants.

All over the world, developers are looking for the "next big thing" in search engine optimization techniques.  Some SEO companies have developed successful strategies for their clients by keeping up with innovations in the industry and creating customized plans from the ground up.  However, with so many emerging technologies evolving so rapidly, it's hard to know where the future of SEO lies.

At the f8 conference back in September, Facebook CEO Mark Zuckerberg announced the addition of Timeline and Open Graph.  These new tools let users tell their story though a newly designed homepage.  It also allows users to tell a story through the applications they use.  Yesterday, Facebook launched the beginning of a new type of apps that lets the user give a more detailed and precise indication of how they interact on Facebook.  Facebook Actions are an enhancement to “like” and “listen” buttons, and lets users use other Action words, for example “want” and “own”.

I used to write for a business-to-business outfit, providing content on an array of services.  Naturally, marketing (on and offline) were amongst the provided services.  I recently came across an article penned years ago on customer retention.  I think it has "evergreen" sentiments, and though today's offered online marketing company initiatives are prolific, culminating in SEO, SMO, PPC and other opportunities, I don’t think such processes always "work" as expected (by some SEO and online marketing clients).  Some may inquire, "Why?  Aren't you people supposed to get me more exposure and revenue!?"

It is well-documented that mobile search is on the rise in the US and globally, but the numbers may surprise you. This past holiday shopping season saw increases across the board in terms of online shopping traffic and spending from mobile devices (i.e., smartphones and tablets). All signs point to the mobile web continuing to grow as smartphone and tablet adoption rates continue to climb and shoppers become more comfortable using their devices to search products and make purchases.

China's online potential has been mounting for some time, but in recent years it has been fully realized. Much has been written about China's censorship of the internet, and the implications that it has on companies trying to operate in the country, and more recently, experts have been noticing a potential repositioning by Google on their China stance. All this is relevant because of the tremendous potential of the internet in the country. Thus, it is worth then taking a closer look and letting the potential for international SEO and other online marketing services in the country sink in.

Taking traditional advertising and marketing communications and putting them online, the experience inherently changes. Differences in the ways marketers engage with customers online can immediately be seen in the combination of media used and the increased interactive ability of the available platforms. Further, the content continues to stand as the core of the marketing and is altered by advertising and SEO experts for maximum impact.

Today marks a monumental event in the evolution of the free-internet threatening bills also known as SOPA (Stop Online Piracy Act) and PIPA (Protest IP Act), as major sites including Wikipedia and Google take their stand.