
Digital marketing tips and advice.
March 27, 2012
How many articles have you seen cruise past your Twitter stream? I see hundreds of suggestions per day. Where does all that digital content go? Surely, the lifeline of posts is not long; there's an incipient flood coming by the hour. However, from a curation perspective, there's no reason for content to rest in peace.
Read StoryMarch 27, 2012
For SEO professionals who have been grappling with the process of adjusting their companies' Facebook Fan Pages to the new Timeline format, here is some news that will inspire them to keep at it. A recent study was conducted by Simply Measured, a company that creates social media analytics software, on 15 companies that updated their Facebook Fan Pages to Timeline on or very close to February 29th, 2012, which was the date that Facebook made Timeline available to businesses on the social networking site.
Read StoryMarch 26, 2012
The reason for the immense appeal of the social media site Pinterest lies in its basis on image-sharing. We are living in a society that is increasingly becoming more drawn to pictures than to words. People are gravitating much more readily to websites that feature many images versus those that contain a lot of written content. Anyone who has been paying attention to the evolution of website designs over the past several years can definitely attest to this growing trend among internet users.
Read StoryMarch 26, 2012
Geo-targeting is a subject we have covered consistently on this blog, considering its prime importance for local and location-specific search. We continuously stress the value in incorporating geo-targeted search terms in on-site content and optimizing for them with a coordinated SEO campaign. Now, Search Engine Watch conducted a study to test the SEO merit of domain and site relevance to the target location. As the state of search evolves continuously, it is helpful to test certain practices in such a way and re-evaluate their worth, and the results give us some additional proof for what SEO experts have been finding in their work.
March 25, 2012
I'm sneaking Seounday on you late this week. I hope everyone is enjoying the new season. I've noticed a few springy tweeting taking place last week. Our internal marketing squad had its weekly meeting outdoors.
Read StoryMarch 23, 2012
It's that time of the week again…More news about the exploding social media site Pinterest from yours truly. Just when you thought you had heard enough, I reveal how much more there is to add to your store of Pinterest knowledge. After all, every week brings fresh news of how various companies and organizations are making good use of the site for their marketing needs. In addition to that are the changes that the fledgling company is starting to implement, in its efforts to keep apace with the rapid growth of its product on an increasingly massive scale.
Read StoryMarch 23, 2012
In yesterday's post, I introduced some research from Flurry that looks at mobile devices and their rise across the world. Specifically, I addressed the meteoric rise in mobile device activation in China and how Chinese activations have now surpassed the number experienced in the US, making them the fastest growing mobile device market in the world. This is very important for SEO companies and marketers currently operating in or contemplating operating in China as they can leverage mobile to further their exposure and achieve their goals. Today, let's turn our attention to Flurry's numbers regarding app use across the globe and see how marketers can maximize them.
March 22, 2012
Last night I gave my first ever public presentation on SEO at Triumph Brewing Company in Philadelphia as a part of the monthly meetup, SEO Grail. I had been to 6 SEO Grail meetups prior and was extremely impressed by the level of knowledge each speaker possessed. And the beer was pretty good, too.
Read StoryMarch 22, 2012
Paul Adams, who is the Global Brand Experience Manager at Facebook, gave a talk yesterday to marketer professionals at the Federated Media's Signal conference in San Francisco. An article from TechCrunch reported on the interesting responses, comments, insights, and advice Adams gave to the marketers who were in attendance.
Read StoryMarch 22, 2012
We continue to cover the rise in smartphones and mobile device as well as how companies can strategically leverage the devices' associated technologies and consumer behaviors to drive more business. From optimizing your web properties for mobile browsing and mobile searching to maximizing apps, mobile ecommerce (or m-commerce) opportunities, local search for in-store shopping and utilizing social media, there are seemingly endless possibilities for mobile.
March 22, 2012
I still have growing to do; I'm only thirty-two (thirty-three next week; send b-day sentiments to Anthony Pensabene, Web Office box Twitter, USA.) This may seem immature but money isn't everything to me. I feel some of you sneering; we'll have to agree to disagree. From a business branding point of view, I think providing exceptional service holds more value than immediate income. As a consumer, I shop by a golden rule; make me feel valued and I will value your brand. It seems simple to me. What seems more lucrative to you, showing your brand's money-making or service-oriented skills? We know what holds more value for your target market. You know them, the ones whose favor your entire business depends upon…
Read StoryMarch 22, 2012
A rare piece of bipartisan legislation aimed at helping spur job creation is currently making its way through Congress. The Jumpstart Our Business Startups (or JOBS) Act is a package of six bills that would ease various Securities and Exchange Commission rules that apply to small businesses looking to secure financing. Read more
March 21, 2012
I want to circle back to news from Google that broke earlier in the month regarding encrypted search and address how it can impact international markets. Google made a change several months ago to google.com where users who are logged in have secure socket layer (SSL) encryption added to their web searches providing an added layer of privacy. Google pushes the security and privacy aspects of the default SSL measure and calls on more companies to adopt SSL in their offerings. This move also set up the then forthcoming launch of Google Search Plus your World. A byproduct of this SSL measure, though, is that less search data is available for advertisers. It brings the "not provided" keyword return in Google Analytics into existence and pushes SEO companies and internet marketers to reassess and adapt their practices.
Read StoryMarch 21, 2012
Oh boy. The latest news on the street is that the re-designed profile page that Pinterest happily rolled out last Friday – and that I blogged about on Thursday and Friday of last week – is facing a severe backlash full of harsh criticism and complaints from members of the Pinterest community.
Read StoryMarch 21, 2012
I'm socially awkward. I have trouble 'fitting in' at times. It bothered me as a younger man; but, I took good advice, finding my 'niche,' a place suitable to me. Life is a learning process; but, I've learned to gravitate toward Anthony-centric settings and activities. I pursue my niche.
Read StoryMarch 20, 2012
Is your online business concerned with search engine rankings (surely, you've heard about potential Google changes to come) or fiscal business strategies? Trends often ferment online; leveraging IPOs and 'boards' is a current trend of big-boy brands, those banking on increased revenue, impressing brand consumers, and (more importantly?) investors too.
March 20, 2012
Have you ever wondered about the characteristics that make a Twitter account credible? If you are an SEO marketing professional, it is quite likely that you have, and often. Luckily for all of us, Microsoft and Carnegie Mellon University took it upon themselves to conduct a study on the trustworthiness of tweets, and released a ten page report on the results of their analyses.
Read StoryMarch 20, 2012
The domain landscape has been largely untouched for years now, but that is set to change come January. At the beginning of 2013, new top-level domains (TLDs) will be rolled out that expand the available domain options. The Internet Corporation of Assigned Names and
Read StoryMarch 19, 2012
There's no better way to start off the week than with an incredibly important question: how many followers do you have on your Twitter account? Any business that is running a social media and SEO campaign on this integral micro-blogging site knows just how important the number of followers it has is to developing its online presence.
Read StoryMarch 19, 2012
Athletic and cultural giant Nike had a significant misstep last week when they named a limited-edition shoe after the drink known in this country as a "Black & Tan," a layered combination of a stout and lager beer. The company was doing so to honor Ireland in the run-up to St. Patrick's Day; however, the gesture was received as an insensitive and somewhat confusing insult. Nike did not fully understand the significance of the "Black & Tan" phrase in Ireland.
Read StoryMarch 19, 2012
Retail sales for February exceeded expectations by one-tenth of a percent, according to official figures released by the U.S. Department of Commerce. The results, buttressed by strong automotive sales, were largely driven by customers using the power of the Internet. Kenneth Wisnefski, founder and CEO of Internet marketer WebiMax, said he feels "the increase is ... due [to] consumers researching product reviews and finding price-competitive deals online." Read more
March 19, 2012
Remember those step-by-step procedures you learned in school for calculations and data processing? Those procedures your teacher told you you’d never need because other people would take care of it? Well those other people work for Google, and those procedures—those operations that result in what is essentially automated reasoning through an algorithm—well, they are changing. And although you may still not remember how to write an algorithm, you better darn well know how to adjust to those changes or your business could face some seriously crappy results. Read more
March 16, 2012
Do you think that the release of the new iPad is the only exciting event to take place this morning? Think again! As I reported in my blog post from yesterday, Pinterest had announced earlier in the week that it would be rolling out a re-designed profile page for users of its popular social media site. Well, today was the big day for Pinterest, just as much as it was for Apple, and the time has come for us to peel our eyes off of that bright, brand-new retina display and onto the new format of the Pinterest user profile page.
Read StoryMarch 16, 2012
In Monday's post, I introduced the idea of cultural characteristics and looked at power distance. Certain characteristics of culture influence the way people act and experience their world and, of most interest to those in international SEO, experience the internet. Many aspects of certain cultures have changed over time, however core elements of culture tend to remain unchanged, they only adapt to the times. As such, certain tendencies of those from a specific culture can be expected, and as internet marketers, we must cater what we do to best suit the tendencies of a certain market.
March 16, 2012
I recently had a business concern with my cellular phone provider. I took it upon myself to contact corporate headquarters. I want to be heard. Unfortunately, it took weeks and several actions to get the result I was working toward. At first, I used emotion and frustration to cloud my logic. If I sought the proper channels first, things would have progressed in an expedited fashion. Such a dynamic is related to a client's SEO campaign. Established channels are there to ensure the service supplier's company runs smoothly as well as attends to client matters in the most efficient manner. Consider the following search engine optimization campaign suggestions.
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