WebiMax Blog

Google’s Matt Cutts addressed this question on the Google Webmaster Help YouTube channel in early August, to clarify that SEO is not spam. Cutts states that optimizing a webpage through white-hat, ethical tactics, is a strategic tactic to enhance the visibility of a website on search engines. The search engine optimization industry has unfortunately been under some scrutiny as black-hat SEO firms have emerged and lead to question of the integrity of the industry.

It is true that many of us watch videos online more than we read text articles, but just how many? A recent report for comScore shows that 85% of the United States internet audience watched videos on the internet in September, 2011 alone. That percentage represents 182 million Americans. Interested in optimizing your video with Video SEO? Furthermore, the report states that the average viewer spend 19.5 hours in September watching video.

Google opened up a new feature to their AdWords platform called Dynamic Search Ads. This new initiative includes Google automatically generating your headline based on what was searched for, adding an almost on the fly customized direct marketing strategy. It is estimated that 16% of search queries on Google have never been searched before. Dynamic Search Ads will capture this 16% by tweaking the headline as necessary to reach the intended audience.

Google Wallet, the new electronic self-checkout system that aims to simplify common purchases, reportedly entered into a contract with New Jersey Transit, the NJ based mass-transit system that includes Trains, Busses, and Subway systems in and out of New York and Pennsylvania. The company announced this week that they are implementing the ecommerce system to its ticketing machines throughout the state. What does this mean for busy commuters? Simply wave your iPhone or Android device in front of the ticket machine to automatically purchase your ticket and hop aboard.

Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated search engine optimization firm in the United States, announced that the company received the Best In Class Interactive Media Award ™ for 2011 (marketing category). The Interactive Media Awards annual competition is open to individuals and organizations that design, develop, manage and support websites. WebiMax was also rated the top Web Design firm by TopWebDesignAgencies in early 2011.

One of the most effective methods of evaluating a PPC campaign is to track conversions. After all, don’t you want to see which ad-landing page relationship is most effective? Be careful, not all pay per click firms will do this for their clients. Contracting with the best PPC company will certainly guarantee you maximum results. WebiMax has an analytics and client center platform that reports the live status of clients campaigns. WebiMax is the only PPC company that provides this amount of transparency to their clients.

Google announced that their local search service “Google Places”, will now allow the local business to submit their data including business hours, address, name, and more directly. This more streamlined process places more trust in the business. Google stated “the organic listing will automatically be updated and the business owner will be sent an email notification about the change”. The official announcement occurred last week on October 13th, titled “Faster updates to Local Business Listings”.

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company was recognized by the Philadelphia Business Journal as the 1st overall Best Place to Work for employees with disabilities and 3rd overall Best Place to Work for mid-sized companies. The awards recognize WebiMax’s achievements in creating a positive work environment that attracts and retains employees. The program, hosted annually by the Philadelphia Business Journal, reviewed several hundred companies and organizations located in the greater Philadelphia area. WebiMax, an online marketing firm specializing in search engine marketing, employees 150 personnel and their global headquarters is based in Mount Laurel, NJ.

Google released their Q3 earnings at the closing bell of yesterday’s trading session. The company reported a 33% jump in revenue, year over year, in large part due to a 23% rise in their search ad business. “Search ad business” is better known as pay per click services. PPC companies that design and manage campaigns for their clients have also seen the dramatic surge in demand.

Ever since the initial release of the Panda Update in February, 2011, search engine marketers have been adjusting their strategy, and even capturing opportunities (and clients) to fix problems that other SEO firms committed. Since the original release there have been 4 updates including 2.0, 2.1, 2.2, and we await Panda 2.5. Google has done a great job in keeping the release a secret. Search marketers notice the day it comes out, however, when noticeable sites take a dive. The last update included TheTodayShow.com and PR Newswire getting flagged, while FOX News and YouTube climbed the ranks.

The much anticipated Facebook mobile application has finally been released. After months of speculation (and leaking information) the app became available on mobile platforms including Android and iOS. Previous to the official Facebook application, the iPad and iPhone featured “Friendly for Facebook”, developed by Oecoway, Inc., and MyPad, and developed by Loytr, Inc.

When Google CEO Eric Schmidt spoke that the United States Senate hearings back in September, he was asked if the company’s methods could be a bit more transparent. The CEO of the search engine titan replied “There is a limit to the amount of transparency – it is proprietary and if it was more open it would be heavily gamed”. He did however then state that “we can do a better job describing our changes”. Perhaps the most recent evidence of the “better job” came last week as Matt Cutts stated “Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates”. This statement is of course referring to the Panda update that was first launched in early spring of 2011.

Facebook has joined with Microsoft’s Bing to provide translation services on the popular social media platform. If a user wants to read someone’s page in a foreign country, a link will appear on the right side of the text with the translated text. Microsoft announced a new Microsoft Translator API last month.

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced the appointment of Ms. Danielle Hopely to Vice President of Operations. Wisnefski stated that “Ms. Hopely will oversee our daily operations with particular attention to our industry leading policies and procedures. Furthermore, she will play an integral role in our product placement and promotions strategies”.

eMarketer, the industry leader in marketing research, predicts that advertisers will spend $1.23 billion on mobile advertising through the end of 2011. This analysis is up from $743 million last year, and forecasts the number to well-surpass $4 billion by 2015. The dramatic increase in this industry is in direct relation to the emergence of smartphones. eMarketer also suggests that 38% of US mobile users have a smartphone in 2011, and 41% use mobile internet at least once per month.

Google Maps added a few new features this week, including “Helicopter” view. The new view provides a fly-over view of the route the user specifies between two destinations. This new 3D view is available to users that have the Google Earth plug-in installed on their computer. This not only adds enhanced video and viewing capabilities, but provides a “practice run” for drivers that are unfamiliar with how to get to specific destinations, and are unfamiliar with the area.

WebiMax launched WebiMax scams as an online resource to provide consumers with necessary information regarding the safety of search engine optimization. Since there is no specific regulation for the SEO industry, some firms may take advantage of their client to falsely achieve higher search engine ranking. Sometimes it is challenging to determine if the firm is practicing “black-hat” (unethical) or “white-hat” (ethics) optimization. The negative results of being victimized of black-hat optimization are detrimental to the consumer’s online presence, as search engines (including Google) typically send them to the last page of their search results.

The leader in online Reputation Management has launched a new website, aimed at explaining the reviews process that is so integral to online marketing. WebiMax Reviews include the processes used that make the company the #1 rated Reputation Management firm by TopSeos.com. There are a lot of individuals that do their due diligence before doing business with a company, therefore, we understand many are looking for WebiMax reviews. It takes more than just sitting back and waiting for customers to post positive remarks about your company and brand. Proactive measures need to be taken to add a sort of barrier around your company. Would you build a fort without a defensive wall?

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company launched a new website in the United Kingdom, WebiMax.UK. The U.S. based leader in search engine marketing completed a global expansion in April, 2011, including opening a European operations center in London. Wisnefski addressed the company in an email stating “I am pleased to announce that our internal team of developers have designed and launched WebiMax.UK which will support our operations across Europe”.

A spammy report surfaced over the weekend stating Facebook was planning on charging for membership to the social media page. The company addressed this today by stating:

President Obama introduced the National Strategy for Trusted Identities in Cyberspace Plan in April, 2011. The new plan calls for a proposed single authentication system that acts as a sole online identity for consumers. The plan, however, may inversely increase the extent of fraud committed against Americans. Essentially creating a master key to ones online identity can have extensive ramifications if the single key is lost.

Earlier this year, the White House introduced a plan called the National Strategy for Trusted Identities in Cyberspace. Kenneth C. Wisnefski, founder and CEO of WebiMax the leader in search engine marketing and ecommerce, announced that the plan may have some “significant disadvantages” and further states “I caution this will open the door to more devastating methods of identity theft”.

eMarketer released a report today stating Facebook is reeling in close to $470 million this year from their “Credits” market. Facebook Credits is social media currency used to purchase items in games found on the social media platform. Although they do not institute the ecommerce aspect of the point of sale, they receive a cut of the revenue. That cut was $140 million in 2010, and expected to reach $470 million by the end of 2011. Although their Ad business is taking off ($3.8 billion this year), it’s not growing as fast as the 300% growth in the credits market.

Google Wallet is expected to launch today, as we covered back in May when the system was announced. The new system strategically places Google right in the heart of the multi-billion dollar mobile payments industry. The move to take market share away from PayPal sparked a lawsuit back in May, claiming two former PayPal employees now work for Google and play a critical role in launching the Wallet system. Although the results of the lawsuit are not discussed further, that system is expected to launch today.

Google’s first released their Panda Algorithm update back in February, aiming to block out websites that lacked quality content. Even more so, the search titan reinforced their commitment to the end user that only valuable websites will be posted favorably on their search engine. Within the first few hours, literally thousands of low quality websites were penalized, and sent to the last page of Google search results.

Target, Inc. (the retailer recognized as Wal-Mart’s biggest competition) missed a huge opportunity this past Tuesday when their website crashed due to significant demand and traffic. Italian designers Margherita Missoni and Angela Missoni designed an affordable line of clothing that was to be sold exclusively at Target and available online for purchase. This brought outrageous website traffic to Target.com, causing the site to crash from early in the morning until 11:00pm Tuesday evening. Poor website structure and the inability to handle large amount of traffic is the culprit.

Kenneth C. Wisnefski, Entrepreneur and small business owner, discusses recent economic data released by the National Federation of Independent Business (NFIB) stating its Small Business Optimism Index fell to 88.1 in August.

WebiMax, the #1 rated SEO firm in the United States and Australia, will be at the Search Marketing Expo, presented by Search Engine Land. The 3-day conference, at the Jacob Javits Center on 34th Street in Manhattan, will feature exhibitors, speakers, and huge networking possibilities. WebiMax’s own Michael Stricker, SEO and Social Media Strategist, will present Wednesday at 10:00am on “Share Nicely: Social Signals and the Future of Social Search” in Theater A.

The social media company announced that they have 100 million users, and there are 1 billion tweets every seven days. Those numbers are clearly impressive, as it further reiterates how social media is the new form of mass communication. Twitter has led the way in which we as people communicate to others around the world. This was announced at the “State Of The Union” Address by CEO Dick Costolo’s. Actually, he arrived and said “nothing big, just wanted to give a state of the union on the business”.