April 1, 2011
In an event for Google to introduce us to another social media feature, they have developed the “+1” button. Comparable to Facebook’s “Like” button, Google’s +1 allows web users to give their approval to any website, ad, video, photo, and even product they view online.
March 30, 2011
A report released today by the Labor Department and developed with Macroeconomic Advisors LLC showed that the U.S. private sector added 201,000 jobs during the month of March. This precedes the official release this Friday, April 1 by the Labor Department for both public and private labor market report for the month of March. These numbers are in line with what economists predicted, illustrating a steady economic recovery.
March 28, 2011
Search Engine titan Google, plans to introduce businesses and consumers to a whole new world of analytics. They have joined partners with MasterCard, Citigroup, and VeriFone (manufacturer of point of sale systems) on using near field communication (NFC) support and mobile payments. Although the official announcement has not been released by Google, the following details have appeared in major news publications. Android based smartphones can be used as mobile credit cards by users swiping their phone at small units (designed by VeriFone) at checkout lines. This not only is the method of payment (partners MasterCard and Citigroup), but a marketing and analytics platform for businesses. Businesses will receive important information about purchases which helps them with marketing and ad-targeting.
Read StoryMarch 25, 2011
Your company webpage is the first impression that people receive about your company. It sets the tone right away. With competition as fierce as it is across all industries, having a well-designed webpage can be the difference between profit and loss.
March 24, 2011
As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online advertising increased over 10.9%. The statistics reveal the real story. Marketers are using online advertisement like never before because it is more effective, efficient, and reaches beyond the boundaries of newspaper circulation areas.
Read StoryMarch 23, 2011
March 22, 2011
On Monday, March 21, 2006, the first tweet was sent by Twitter co-founder Jack Dorsey, saying “just setting up my twttr”. Yesterday, Twitter celebrated its 5th birthday. It has taken the private social media company only 5 years to be worth the reportedly $10 billion. Free to join and use, Twitter enjoys most of its success from their advertising platform, estimated to generate $150 million in 2011.
March 17, 2011
Facebook is now entering the local deals business, much like how Groupon.com works. In November 2010, social media titan Facebook announced, “Facebook Deals”. That has evolved over the past few months and in recent announcements, they have begun advertising just what exactly they intend to do. The fundamentals behind this new initiative are that local businesses send Facebook coupons for groups to participate in. This can include, for example, “25% off your dinner for parties of 6 or more”. This new addition is making Groupon.com a bit nervous as Facebook aims to accomplish exactly what Groupon did that rapidly brought them to fame.
March 16, 2011
Social Media is expected to play an important role in this year’s NCAA March Madness tournament, where 68 College Basketball teams compete to determine the 2011 National Champion. March 17th 2011 kicks off the first round with games being played as early as 12:15ET. Since this is during working hours, experts believe people will be logged in to Facebook, Twitter, and YouTube since not everyone will be able to access a television during working hours.
Read StoryMarch 14, 2011
Social Media continues to evolve into new roles. What started out as a way to send short updates to your friends where you’re going on campus, has recently made its presence on the world and economic stages. The crisis in Egypt last month and the earthquake and tsunami in Japan at the end of last week prove just how vital social media is as news correspondence.
Read StoryMarch 10, 2011
So far in 2011, we have learned so much. Oil is surging over Middle East conflict, Charlie Sheen is winning with TigerBlood, and social media is being used in a whole new way by advertisers (see our blog titled “Social Media – The New Marketing”). One more thing learned is the strong start to the year that WebiMax is off to, illustrated through 3rd party ranking organizations and their recent coverage in media outlets.
Read StoryMarch 9, 2011
Reputation Management is one of the most important components of owning a business in today’s fast-paced environment. With the explosion of social media, more and more people have platforms to discuss experiences they have had with businesses, products, and services. With this comes the requirement for reputation management or social media companies to become involved and manage a campaign.
Read StoryMarch 8, 2011
March 7, 2011
Is Charlie Sheen really “winning”? Some would say he is, while others would disagree, but no one can deny the fact Sheen has exploded his visibility through the utilization of Social Media. Social Media expert and Founder/CEO of WebiMax, Kenneth C. Wisnefski is one who has been awed by Sheen’s ability to gain so much traction so quickly. “What has transpired over the past week with Charlie Sheen has been nothing short of amazing”, discussed Wisnefski. “From having essentially no Social Media presence to becoming the biggest factor in Social Media today, is something we have never seen before. His strategy has been brilliant”.
Read StoryMarch 4, 2011
The Labor Department announced today that the nation’s unemployment rate for February was 8.9%, down from 9.0% just a month earlier. This is also the lowest it has been in two years. 192,000 jobs were added in the month, mainly all of them coming in the private sector. In an interview with FOX Business last month, Founder and CEO of WebiMax, Kenneth C. Wisnefski, regarded as an industry expert in small business and job growth, stated that “I believe there are companies interested in hiring but are having a difficult time finding people with the specific skill level their looking for”. Wisnefski also stated that “small businesses should find more creative ways of hiring, such as taking candidates and training them to become the type of employees they need. That’s exactly what we’ve done and has been tremendously successful”.
Read StoryMarch 3, 2011
As any one of us could have imagined, the first announcement last week by Google on their “Content Farm Update” would not have been the first and only news we would have heard about this. In a report released yesterday (March 2, 2011), Google’s Amit Singhal announced that they are further “tweaking the algorithm to make sure it is 100% accurate”. This further reinforces their commitment to only delivering high-quality websites to users. After all, “search results” is the main product in their portfolio.
Read StoryMarch 2, 2011
At any time of the day, buyers and critics can be reviewing your products and brand. They can be discussing their buying experience, offering feedback, or profiling your products on consumer report websites. Since this can be taking place at any time, it is extremely critical to manage reviews to ensure that the best things are being said, and if they’re not, how to address them appropriately.
Read StoryFebruary 28, 2011
As the first couple months of 2011 come to a close, some very important changes have happened this year already to the world of search engine results, notably Google’s commitment to reestablishing the days of “quality content”. We in the industry have been observing major algorithm changes by the search engine titan that have penalized and eliminated websites that use fraudulent tactics to satisfy the algorithms so their websites appear high in page rank.
Read StoryFebruary 25, 2011
Amid all of the recent news that has been hitting newspapers, online blogs and forums, Google continues their campaign on useless websites. Announced yesterday (Thursday, February 24, 2011), Content Farms are the most recent casualties, affecting 12% of websites. Content farms are websites (and companies) that have a lot of textual content, aimed at pleasing search algorithms, so their website appears high in search engine results. They typically lack useful data however.
Read StoryFebruary 24, 2011
Kenneth C. Wisnefski, Founder and CEO of WebiMax, the nation’s #1 rated Search Engine Optimization (SEO) firm, and an expert in the field of online marketing, discusses an important trend in the evolution of Google’s search engine policies. Wisnefski explains that companies need to adapt their search engine strategies to ethically and effectively stay ahead of the changing landscape if they want to enjoy success in SEO.
Read StoryFebruary 23, 2011
We keep hearing about Social Media. Chances are, at least twice today you’ve heard “. . . social media . . .” from either a co-worker or the deliveryman that brought lunch. Not only are Facebook, Twitter, LinkedIn and YouTube used every day by just about everyone, they are starting to replace costly marketing campaigns that have forever been used in the past. Businesses are slowly but surely making the switch to more than just tweeting what newspaper they were featured in.
Read StoryFebruary 22, 2011
Most businesses are not hiring for all of the obvious reasons. WebiMax has been doing it a bit differently in the past 3 years. Since its inception in 2008, WebiMax has always recruited talented and motivated people to join the team.
“What we’ve always done is take these people (that showed so much initiative) and trained them in to the roles we needed fulfilled”, says Kenneth C. Wisnefski, Founder and CEO.
The secret to success is your employees. One of the best examples of a competitive advantage is the men and women behind the scenes that embrace their job and do what is necessary to take the business to the next level.
“WebiMax consists of highly skilled and motivated professionals working together to build, optimize and promote websites that get the results our clients desire. Our employees are our greatest asset”, says Scott Witwer, Vice-President of Technology.
February 17, 2011
Google continues their strict crackdown on illegitimate SEO tactics; “Content farms” is the new target. In a recent announcement on Google’s official Blog, they are adding an extension to their Chrome web browser that allows people to block out certain websites from showing on their search results. Not only does the end-user get the chance to block out these spammy websites, Google gets a list of which sites people are blocking.
Read StoryFebruary 16, 2011
February 15, 2011
Social monitoring is extremely important because you want to be able to see what others are saying about you on social media sites Facebook, Twitter, LinkenIn, and YouTube. If you are a small business owner and you are managing the company’s social media sites, it is all the more important to keep an eye on your pages.
Read StoryFebruary 14, 2011
In an article in today’s New York Times, retailer J.C. Penney gets flagged for their search engine optimization firm using “dirty” tactics to achieve high search results. Just like in any other business, there are questionable and borderline unethical ways to achieve positive results. In major league baseball in particular, we have been hearing so much recently about the use of performance enhancing drugs. Stock brokers participate in “insider trading”. In the SEO industry, there is “performance enhancing drugs” that exists there too!
Read StoryFebruary 11, 2011
Reputation Management is one of the most important components with maintaining a website. From small web-based businesses, to nationally recognized companies, their online reputation can influence many buyers. It is therefore extremely critical to properly manage your businesses online reputation. With the advent of the internet and its abilities to reach everywhere in the world, buyers can comment and post on their experience or offer a statement on your products. It can take a matter of minutes for your world-renowned company to go from the top of the charts to the bottom.
Read StoryFebruary 8, 2011
As social media and online interactions continue to set the landscape for the “new era in marketing”, companies both small and large should start to incorporate their online assets into their television advertisements. As Super Bowl XLV set a new record for ratings with 111 million viewers on FOX Network, companies certainly had the set stage to show buyers they have new products and $3 million to advertise them with.
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