WebiMax Blog

Today, Google announced at the Social-Loco conference in San Francisco, that they will be updating their famous Places tool to include the interior photos of local businesses. This will be most useful in downtown local business districts where the cliental are regular visitors. It will be mostly advantageous for bars, restaurants, and coffee shops to be featured, to show off the interior set-up of their business.

Although somewhat comical that our blog post today is on the importance of writing them, we at WebiMax strive to provide additional resources and information that people can use and benefit from. Now, on to today’s topic, the Importance of Using Blogs:

Research conducted by the Interactive Advertising Bureau (IAB) at the beginning of 2011 states that video ad spending will increase 22% in 2011. The report states that this is due to the fact that video advertising provides marketers with more reach, consumers are more engaged, and it is easier to track the overall return on investment.

Kenneth C. Wisnefski, Founder and CEO of WebiMax, the #1 rated search engine optimization (seo) firm in the United States by TopSeos.com, announced today that the company is receiving tremendous success with its use of video search engine optimization (VSEO), a product that was added to WebiMax’s portfolio in early 2009.

Looking for an innovative way of marketing your company or brand that sets you above the competition? Go Viral! Viral marketing breaks from the traditional methods of marketing and acts to create an interactive, fun experience for both the buyer and seller. Typical methods include blogs, eBooks, flash movies, YouTube movies, and more. Usually, these are integrated with a social media campaign.

WebiMax has been closely following the updates and results of Google's recent Panda International Update.

Today, Facebook deals went live in 5 U.S. cities including Atlanta, Austin, Dallas, San Diego and San Francisco. In November, Facebook announced “Facebook Deals”, and in March, the first release was sent out in Atlanta. Now, that original release is titled “Check-in Deals” (which has 15,000 likes) and the new deals site is live.

In February, we reported on Overstock.com who was caught by Google for using questionable search engine optimization (seo) tactics in improving their PageRank. In a report announced by the company today, Google officially lifted their ban on Overstock, a ban that had sent them to no man’s land on their search engine results.

Ken Wisnefski was covered in the Business Section of the Press of Atlantic City today.

Let’s say that your company thrives on seasonal revenue and you want to maximize sales this summer. If you’re a small business that has a specifically defined geographic market (i.e. golf course, marina, shore resort) then consider using a search engine optimization (seo) company for your most important sales months.

Today, Google released a new updated version of their Analytics platform. Google analytics lets users view real-time data related of their webpages. The new update lets users create multiple dashboards, set interaction goals, and compare statistics over a period of time. The update also includes a performance enhancement that speeds up data processing.

In an interview with FOX Business in March, Founder and CEO Ken Wisnefski stated that “companies are starting to incorporate more resources in to social media optimization, and don’t be surprised if we start to see a dramatic shift over the next 1-3 years toward social media marketing. That 50/50 social media / traditional marketing arena is not out of the question”.

On Friday, Apple reportedly filed for lawsuit against Samsung for “copyright infringement” in the development and production of their Galaxy tablet and phones. Apple is seeking punitive damages which could certainly be a whole lot, since their Galaxy products have generated over 11 million units sold since their release last year.

This week, Google released their “Content Farm – Panda” update to all English speaking countries including Australia, the United Kingdom, and Canada, where WebiMax, an online marketing company specializing in search engine optimization (SEO), has expanded operations. The initial release of the Panda update took place in February, released only in the United States. Now with the update reaching English language based countries abroad, additional websites that are managed through “black-hat” SEO tactics will be affected.

During February, Google made a significant change to its search algorithm known as the “Farmer Update”, to crack down on content farms that lacked good, original content. These pages would falsely satisfy search algorithms and show up high in PageRank. The obvious problem is that these pages lacked quality information and were essentially useless pages. Yesterday, Google released this change internationally to all English language based countries. In addition to this, they also updated the algorithm.

Microsoft Corp. is claiming that Google is deceptively misleading customers about the security of their various applications, representing another piece of the ongoing struggle between tech giants Microsoft and Google. Released in mid-February, Google caught Bing apparently stealing their search results.

Unfortunately, the search engine optimization (seo) industry is an industry that has been under recent observance for “black hat” services. Since the industry is mostly unregulated, there are some seo companies that do not practice good ethics and get their clients banned from major search engines. There has been a heavy crackdown by search engine titan Google in recent months, and calls for all companies to adhere to a code of ethics.

Ken Wisnefski, Founder and CEO of WebiMax, the nation’s leading online marketing firm, rated by TopSeos.com, announced today that WebiMax has expanded its domestic operations to include five strategic sales and customer support locations throughout the United States. These sales and support facilities will be based in New York City, Boston, Miami, San Francisco and Chicago.

Tech titan Google has added five new templates to their Blogger software, a move to help improve the visibility and navigation of the blog. The 5 new layouts are Mosaic, Flipcard, Timeslide, Sidebar, and Snapshot. In addition, there are “send feedback” and “learn more” tabs conveniently located at the top of the window. Any blog created in Blogger now has this functionality by adding “/view” to the end of the URL.

In a response to high demand, Google has added a new phone support feature to AdWords. People can now call in for support by dialing 1-866-2Google. This service runs from 9:00am EST to 8:00pm EST, Monday through Friday. Prior to this added feature, customer support was mainly thorough FAQs and forums.

Kenneth C. Wisnefski, Founder and CEO of WebiMax, the nation’s #1 rated search engine optimization (SEO), website design, and reputation management company, was interviewed on MSNBC’s Your Business featuring JJ Ramberg on Sunday, April 3, 2011. Your Business, a weekly show that features highly successful CEO’s and Entrepreneurs, discusses trends and hot topics in small business and airs Saturday and Sunday mornings on major news network MSNBC.

In an event for Google to introduce us to another social media feature, they have developed the “+1” button. Comparable to Facebook’s “Like” button, Google’s +1 allows web users to give their approval to any website, ad, video, photo, and even product they view online.

A report released today by the Labor Department and developed with Macroeconomic Advisors LLC showed that the U.S. private sector added 201,000 jobs during the month of March. This precedes the official release this Friday, April 1 by the Labor Department for both public and private labor market report for the month of March. These numbers are in line with what economists predicted, illustrating a steady economic recovery.

Search Engine titan Google, plans to introduce businesses and consumers to a whole new world of analytics. They have joined partners with MasterCard, Citigroup, and VeriFone (manufacturer of point of sale systems) on using near field communication (NFC) support and mobile payments. Although the official announcement has not been released by Google, the following details have appeared in major news publications. Android based smartphones can be used as mobile credit cards by users swiping their phone at small units (designed by VeriFone) at checkout lines. This not only is the method of payment (partners MasterCard and Citigroup), but a marketing and analytics platform for businesses. Businesses will receive important information about purchases which helps them with marketing and ad-targeting.

Your company webpage is the first impression that people receive about your company. It sets the tone right away. With competition as fierce as it is across all industries, having a well-designed webpage can be the difference between profit and loss.

As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online advertising increased over 10.9%. The statistics reveal the real story. Marketers are using online advertisement like never before because it is more effective, efficient, and reaches beyond the boundaries of newspaper circulation areas.

On Monday, March 21, 2006, the first tweet was sent by Twitter co-founder Jack Dorsey, saying “just setting up my twttr”. Yesterday, Twitter celebrated its 5th birthday. It has taken the private social media company only 5 years to be worth the reportedly $10 billion. Free to join and use, Twitter enjoys most of its success from their advertising platform, estimated to generate $150 million in 2011.

Facebook is now entering the local deals business, much like how Groupon.com works. In November 2010, social media titan Facebook announced “Facebook Deals”. That has evolved over the past few months and in recent announcements, they have begun advertising just what exactly they intend to do. The fundamentals behind this new initiative are that local businesses send Facebook coupons for groups to participate in. This can include, for example, “25% off your dinner for parties of 6 or more”. This new addition is making Groupon.com a bit nervous as Facebook aims to accomplish exactly what Groupon did that rapidly brought them to fame.